In a new business venture, JAY-Z's entertainment company Roc Nation has teamed up with Modern Luxury Media in hopes to launch a brand new multimedia platform called 'EDITION.' The new platform will aim to be a "portal into a world of luxury that celebrates talent from diverse communities."
Although the project is still in its developmental stages, those interested can expect it to consist of a combination of digital and print journalism, as well as audio and video content. “With EDITION, we have a unique opportunity to define what luxury means now," said Isohul H. Harris, the soon-to-be Editor-In-Chief for the platform and former head of UPTOWN magazine.
Roc Nation plans to launch EDITION across print, digital, and social in early 2021.
What's Driving This Trend
- Luxury Multimedia Platforms
- The creation of luxury multimedia platforms that combine digital and print journalism, as well as audio and video content, presents new opportunities for wealthy audiences to explore their interests in a more immersive way.
- Diversity-celebrating Content
- Multimedia platforms such as 'EDITION' that aim to celebrate talent from diverse communities represent a trend in providing audiences with more inclusive content.
- Luxury Personalization
- The use of multimedia platforms to offer personalized content and experiences to luxury audiences opens up opportunities for niche markets to enhance their interests.
Who This Affects Most
- Entertainment & Media
- The entertainment and media industries can leverage the trend of luxury multimedia platforms to offer consumers more immersive content and experiences.
- Luxury Goods & Services
- The trend of luxury multimedia platforms presents opportunities for luxury goods and services industries to target high-end audiences with more personalized content.
- Marketing & Advertising
- The creation of luxury multimedia platforms opens up new possibilities for marketers and advertisers to engage with high-end audiences through innovative storytelling techniques.
