Millennial moms turn to specialized products to combat pregnancy cravings
Implications - The Millennial generation, who are slowly beginning to start families of their own, are privy to many more resources than past generations. This extends to pregnancy, where specially formulated products seek to cater to the symptoms and cravings of expectant mothers. The abundance of such products signals that the focus on instant gratification and self-care that the Millennial consumer has become accustomed to continues into the realms parenthood and child-rearing.
Workshop Question - The Millennial generation is well known for carving out their own path in life. How has your brand adapted to their impact?
Trend Themes
1. Specialized Pregnancy Products - The abundance of specialized pregnancy products signal a focus on instant gratification and self-care that the Millennial consumer has become accustomed to continues into the realms parenthood and child-rearing.
2. Unique Cravings-based Cookbook - Eating For Two is a unique cookbook that focuses on the hormonal change and diets women undergo when pregnant and can be leveraged as a source of inspiration for disruptive innovation in food industry.
3. Healthy and Organic Maternity Beverages - Healthy beverage alternatives like Boost It Up! anti-nausea energy drink provide unique opportunities for developing new healthy and organic drinks targeted for pregnant women.
Industry Implications
1. Food Industry - The unique cravings-based cookbook Eating For Two can inspire new innovative meal services and food companies.
2. Beverage Industry - Healthy and organic maternity beverages like Healthy Mama's Boost It Up! have the potential to disrupt the beverage industry by targeting pregnant women seeking alternatives to traditional energy drinks.
3. Health and Wellness Industry - The abundance of specialized pregnancy products and all-natural pregnancy teas create space for innovation in the health and wellness industry.
