Virtual Transparency

Brands use virtual reality technology as an authentic branding tactic

Implications - Virtual reality is an increasingly popular tool in modern marketing, able to offer consumers a heightened and immersive sensory experience. However, rather than to thrill, many brands have begun to use virtual reality as a way to communicate authenticity. By offering consumers a behind-the-scenes look into the facilities or design process of a product, brands are committing to an ethos of transparency that goes above and beyond traditional tactics.
SCORE 5.5
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148,016 Total Clicks
Aug 15 - May 16
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TechMarketingGadgetsBranding
Featured Examples
Soda Brand Factory Visits - This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
SCORE 6.7
Warm 3,107 Clicks Pub: Sep 15, 15
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
Part of a response to a rumor that a customer had found a dead rat in a bottle of the brand’s soda, Coca-Cola Brazil created an immersive consumer experience in order to win back trust. In the... [More]
Empathetic Virtual Reality Retail - TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
SCORE 6.5
Warm 2,912 Clicks Pub: Sep 11, 15
Empathetic Virtual Reality Retail
TOMS Takes Shoppers on Their Virtual Reality Giving Trip to Peru
TOMS exemplifies the possibilities of virtual reality headsets as “empathy machines” as they make their ‘Giving Trip’ available to all via in-store VR headsets. TOMS shoes is... [More]
VR Farm Tours - This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
SCORE 5.3
Warm 1,165 Clicks Pub: May 14, 16
VR Farm Tours
This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
The latest McDonald’s initiative is a series of virtual tours designed to help consumers connect with the company’s agricultural suppliers and understand the realities of modern-day... [More]
Virtual Reality Coffee Tours - This Nescafe 360-Degree Video Showcases International Coffee Growers
SCORE 3.9
Mild 357 Clicks Pub: Sep 29, 15
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
Just in time for International Coffee Day, this virtual reality video by Nescafe takes viewers deep into the world of an international coffee plantation. Using the Nescafe 360 app, curious coffee... [More]
Immersive Car Creation Videos - This 360-Degree Virtual Reality Ad Tours the Infinity QX30 Interior
SCORE 2.9
Mild 161 Clicks Pub: Aug 24, 15
Immersive Car Creation Videos
This 360-Degree Virtual Reality Ad Tours the Infinity QX30 Interior
Infiniti’s ‘Pencil to Metal’ 360-degree virtual reality video takes viewers inside QX30’s design process as well as a concept car itself. The new-age advertisement lets... [More]
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