Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wellness
Snacking
The link between diet and wellness is strengthened with health-focused bars.
3.3
Trend score
Trend
What is the Wellness Snacking trend?
Wellness Snacking: Snack bars have been a commonplace source for energy and protein; however, as consumer attitudes towards health evolve, so do food products. The modern snack bar now offers targeted solutions to promote health in specific sectors, such as digestive or reproductive health. This shift indicates that consumers are continuing to favor smaller, portable diet solutions, even when it comes to ensuring physical well-being.
Trend themes
Themes within the Wellness Snacking trend
Three behaviours holding the trend together01
Targeted Wellness Solutions
Consumer attitudes towards health are evolving, demanding more specific and targeted products, which creates an opportunity to develop products that address specific health issues.
02
Innovative Ingredients
Introducing innovative and healthy ingredients, such as cricket flour and hemp, creates healthier snack options that appeal to the health-conscious consumer market.
03
Complete Nutrition on-the-go
The demand for convenient consumption continues to increase, creating a need for on-the-go nutritionally complete bars that provide sustained energy and nutrition.
Industry implications
What the Wellness Snacking trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
The health and wellness industry can capitalize on the demand for targeted wellness solutions by creating products that address specific health issues.
For
Food and Beverage Industry
The food and beverage industry can develop innovative ingredients and nutritional offerings to provide healthier snack options for the health-conscious consumer market.
For
Packaging and Branding Industry
With the growing demand for natural and sustainable ingredients, the packaging and branding industry can provide packaging solutions that communicate the natural and wholesome quality of the product.
Workshop question
What is your brand doing to appease the on-the-go consumer? How can you elevate the convenience factor one step further?
Trend signals
Trend signals for Wellness Snacking
Trend score 3.3 out of 10, from popularity 43%, activity 46%, freshness 8%.
Popularity43%
Activity46%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wellness Snacking trend
7 featured examples from Sep 16, 2015 to May 26, 2016CategoryLifestyle
Cricket Flour Protein Bars
BODHI Paleo Bars are Packed with Healthy, Sustainable Ingredients
The food industry can benefit from exploring sustainable food options and alternative protein sources to meet the growing demand for healthy and environmentally friendly products.
CategoryLifestyle
Farm Fresh Snack Bars
Made with Local's Products Emphasize Natural and Handmade Origins
The food and beverage industry can benefit from highlighting the use of local ingredients and creating packaging that showcases their natural origins.
CategoryLifestyle
Nutritionally Complete Bars
Joylent's 'Twenny Bar' Provides a Dose of Balanced Nutrition on the Go
Expanding into the health and wellness industry by marketing these nutritionally complete snack options.
CategoryLifestyle
Hemp Snack Bars
Manitoba Harvest's Hemp Heart Bars Share Nutrition from Plants
Food and beverage industry can capitalize on the growing demand for plant-based snacks.
CategoryLifestyle
Decadent Protein Bars
Skinny Girl's New Protein Snack Bars are a Low-Calorie Indulgence
The health food and snack manufacturing industry has the opportunity to develop and produce innovative protein bars to meet the demand for low-calorie, high-protein snacks.
CategoryLifestyle
Probiotic Snack Bars
This Nutrition Bar Supports Digestive Health and Overall Well-Being
The health and wellness industry can benefit from the development of new and innovative probiotic snack products that support digestive health and overall well-being
CategoryLifestyle
Ocular Health Chocolates
Altacor's EyeBar Supplies Essential Ocular Nutrients in a Tasty Form
Innovative and tasty delivery methods like chocolate bars can be a key differentiator in the crowded dietary supplements market.
