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Urban Athleticism

Performance wear becomes less conspicuous with a streetwear aesthetic

Implications - No longer reserved for working out, athletic wear has become an everyday wardrobe staple thanks to the rising prevalence of fitness culture. However, despite the acceptability of athletic wear outside of the gym, the fashion industry has begun to merge the functionality of performance gear with an urban, street-focused aesthetic. This hybridized clothing not only signals a form of versatility; it also references a return to urban sensibility, even when it comes to sportswear.
SCORE 6
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Megatrends
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238,695 Total Clicks
May 15 - Nov 15
Hot
FashionHip FashionLifestyleSportsHealthFashion for Men
Featured Examples
Ski-Themed Streetwear - Ami and Moncler's Menswear Lookbook Fuses French Style with Sports
SCORE 6.9
Warm 10,175 Clicks Pub: Sep 2, 15
Ski-Themed Streetwear
Ami and Moncler's Menswear Lookbook Fuses French Style with Sports
French fashion houses Ami and Moncler collaborated on a new collection and recently released a menswear lookbook. The collection called ‘Moncler A’ utilizes Moncler’s ski-themed... [More]
Casual Rapper Collections - The adidas YEEZY Season 1 Lookbook Highlights a Utilitarian Aesthetic
SCORE 6.5
Warm 5,499 Clicks Pub: Oct 28, 15
Casual Rapper Collections
The adidas YEEZY Season 1 Lookbook Highlights a Utilitarian Aesthetic
Fashion-forward individuals have been praising clothing designed by Kanye West since release, and now the rapper’s collaboration with adidas is coming to fruition with the adidas YEEZY Season... [More]
Feminine Cycling Frocks - Dutch Fashion Label 'Bybrown' Has Created a Durable Dress Just for Cycling
SCORE 5.3
Warm 7,287 Clicks Pub: May 31, 15
Feminine Cycling Frocks
Dutch Fashion Label 'Bybrown' Has Created a Durable Dress Just for Cycling
A Dutch clothing company has just released a line of female-focused cycling apparel that is designed to protect bike riders from bad weather. The new outerwear from ‘ByBrown’ will keep... [More]
Exercise-Ready Outerwear - The ISAORA Fall/Winter 2015 Collection is Prepared for Winter Activity
SCORE 5
Average 6,024 Clicks Pub: Oct 10, 15
Exercise-Ready Outerwear
The ISAORA Fall/Winter 2015 Collection is Prepared for Winter Activity
There aren’t many jackets or coats out there that are going to give you the ability to move relatively freely without worrying you’ll rip a hem or a pocket, but the ISAORA Fall/Winter... [More]
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