Category
Lifestyle
Assisted Choices
Trend cluster
Category
Urban
Athleticism
Performance wear becomes less conspicuous with a streetwear aesthetic.
5.6
Trend score
Trend
What is the Urban Athleticism trend?
Urban Athleticism: No longer reserved for working out, athletic wear has become an everyday wardrobe staple thanks to the rising prevalence of fitness culture. However, despite the acceptability of athletic wear outside of the gym, the fashion industry has begun to merge the functionality of performance gear with an urban, street-focused aesthetic. This hybridized clothing not only signals a form of versatility; it also references a return to urban sensibility, even when it comes to sportswear.
Trend themes
Themes within the Urban Athleticism trend
Three behaviours holding the trend together01
Athleisure Fashion
Fashion industry merges functionality of athletic wear with urban style.
02
Cycling Apparel Trend
Clothing companies develop apparel lines for female cyclists.
03
Performance Outerwear Fashion
Utilitarian apparel merged with style in collections designed for activity.
Industry implications
What the Urban Athleticism trend means for industry
Where the trend changes the playbookFor
Fashion Retail Industry
Athleisure trend and casual rapper collections offer opportunities to produce lines that blend sporty aesthetic with fashion.
For
Outdoor Recreational Gear Market
Performance outerwear with insulation and functionality provide comfortable options for winter outdoor activity.
For
Bicycle Accessories Industry
Cycling apparel created for females gives new opportunities for protective bike-riding clothing.
Workshop question
How can your brand enhance its product or service by catering to urban sensibilities?
Trend signals
Trend signals for Urban Athleticism
Trend score 5.6 out of 10, from popularity 78%, activity 82%, freshness 8%.
Popularity78%
Activity82%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Urban Athleticism trend
4 featured examples from May 31 to Oct 29, 2015CategoryFashion
Casual Rapper Collections
The adidas YEEZY Season 1 Lookbook Highlights a Utilitarian Aesthetic
The fashion industry can utilize the trend of designing intentional worn-in, casual clothing lines to capture customers who want to express their laid-back lifestyle.
CategoryFashion
Ski-Themed Streetwear
Ami and Moncler's Menswear Lookbook Fuses French Style with Sports
Fashion industry can explore opportunities to fuse different styles and cater to niche markets.
CategoryFashion
Feminine Cycling Frocks
Dutch Fashion Label 'Bybrown' Has Created a Durable Dress Just for Cycling
Disruptive innovation opportunity: Introduce sustainable and weather-resistant fabrics for clothing.
CategoryFashion
Exercise-Ready Outerwear
The ISAORA Fall/Winter 2015 Collection is Prepared for Winter Activity
Fashion industry can innovate by creating fashionable and functional outerwear for active individuals.
