Superfood Snack Bars

Navitas Naturals' Superfood+ Bar Products Boast Nutrient-Dense Ingredients

Nativas Naturals is known for producing a range of superfood products and is now expanding its assortment with a set of four new Superfood+ Bars. While the nutrient-dense snack bars do contain multiple ingredients like nuts and seeds, each one is simply identified by a single dominant ingredient like Cacao, Maca, Goji or Hemp. Finer print on the front of the labels also reveals flavors like Sweet Maple, Tart Cranberry and more.

These sweet snack bars provide about four to five grams of protein and according to the ingredient list, are free from dairy, eggs, soy and grains.

While there are now tons of ways to intake superfoods, portable snack bars like these remain one of the most efficient solutions for fueling up on the go.

Superfood Snack Bars
The rise of portable, nutrient-dense snack bars as a convenient way to consume superfoods on the go.
Single-dominant Ingredient Products
The popularity of simplified food products that highlight a single, nutrient-rich ingredient as a marketing strategy.
Plant-based Protein
The growing trend of using plant-based proteins as an alternative to traditional animal-based proteins in snack bars and other foods.

Who This Affects Most

Healthy Snack Bars
The health food industry has an opportunity to create easy-to-consume, on-the-go snack bars that cater to the growing demand for superfoods and plant-based protein.
Superfood Supplements
The supplement industry can offer simplified, single-ingredient supplements that highlight high-nutrient superfoods as a natural boost for health and wellness.
Plant-based Food Manufacturing
The food manufacturing sector has room for growth in the production of plant-based proteins, with snack bars being a convenient way to introduce these products to consumers.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 67%
Freshness 8%

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