Category
Fashion
Engineered Layers
Trend cluster
Category
Integrated
Fashion
Fashion brands adapt to reflect the ubiquity of technology.
4.1
Trend score
Trend
What is the Integrated Fashion trend?
Integrated Fashion: The fashion industry is becoming increasingly considerate of consumers' relationship with technology. Many fashion brands have gone as far as to accommodate consumers' tech usage with garments specifically designed to discreetly carry and even charge devices on-the-go. This forward-thinking shift speaks to the importance of understanding, and acting upon, the pivotal lifestyle changes of consumers.
Trend themes
Themes within the Integrated Fashion trend
Three behaviours holding the trend together01
Functional Design
Fashion brands craft garments specifically designed to discreetly carry and even charge devices on-the-go
02
Wearable Tech
Fashion designers create products that incorporate technology, such as battery packs and solar panels, adding a technological edge to clothing and accessories
03
Urban Lifestyle
Fashion companies create comfortable yet stylish clothing and accessories for the modern urban professional who is always on-the-go
Industry implications
What the Integrated Fashion trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Designing clothing specifically for the needs of technology users creates a new market for functional and fashionable garments
For
Technology Industry
Integrating technology into fashion creates opportunities for innovation and collaboration between fashion and tech companies
For
Outdoor Industry
Fashion designers incorporate functionality into outdoor clothing to create durable and convenient wearable technology that is perfect for outdoor enthusiasts and professionals
Workshop question
How are outside industries impacting your own and how can you adapt?
Trend signals
Trend signals for Integrated Fashion
Trend score 4.1 out of 10, from popularity 54%, activity 61%, freshness 8%.
Popularity54%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Integrated Fashion trend
5 featured examples from Sep 2 to Sep 16, 2015CategoryFashion
Rugged Technology Rucksacks
The Timbuk2 Walker Backpack is Prepared to Protect During Your Commute
Innovating functional fashion accessories that cater to the needs of urban adventurers without sacrificing style.
CategoryFashion
Tech-Focused Fall Fashions
The ACRONYM 2015 Fall/Winter Collection is Darkly Futuristic
Fashion brands can experiment with new materials and styles showcasing the utilitarian aesthetic.
CategoryEco
Solar-Powered Parkas
This Fashionable Solar Parka Boasts Hip Pockets That Double as Phone Chargers
The fashion industry can explore the incorporation of wearable technology and eco-friendly materials to create innovative and sustainable products like the solar parka.
CategoryFashion
Utilitarian Tech Coats
This Premium Jacket Rethinks Pocket Sizes and is Perfect for Creatives
The fashion industry has the opportunity to develop functional clothing that meets the needs of individuals who frequently carry electronic devices.
CategoryTech
Battery-Powered Blazers
This Smart Blazer is Stylish and High-Tech with a Front Pocket Charger
The fashion industry can explore opportunities to incorporate technology and sustainability into their clothing designs.
