Beyond just simply celebrating its healthy products, Made with Local makes a point to celebrate the Atlantic Canadian farmers who provide the ingredients that are lovingly packed into each snack bar. When it came to creating packaging that communicated these values, the brand turned to painting pictures of each ingredients origins with words. Made with Local's intent comes across beautifully with phrases used on packaging like: "scoop tart cranberries out of little Lunenburg fields" and "picture chubby round bees gathering honey from Annapolis Valley clover int he June sunshine."
As business based out of Dartmouth, Nova Scotia, the packaging does a great job at capturing the essence of the homespun products by spotlighting nutritious natural and local ingredients.
When creating these designs, the Impact Make One agency describes that: "our goal was to create a wrapper just as handmade and wholesome as the tasty treat inside." With charming illustrations drawn by hand, this was easily achieved.