Consumers embrace intuitive tools to connect with on-demand services
Implications - A variety of cutting-edge devices offer consumers an intuitive means of accessing on-demand services such as ordering takeout or requesting an Uber. Often relying on haptic communication or vocal commands, these devices streamline the ordering process by eliminating time-consuming barriers to purchase like login or registration. Overall, this shift speaks to changing relationship between consumers and the brands providing said services as one that is symbiotic and collaborative.
Workshop Question - Think about how the typical path to purchase is for your average consumer. What steps could you eliminate? How could technology play a part?