Category
Tech
Embedded Intelligence
Trend cluster
Category
Streamlined
Ordering
Consumers embrace intuitive tools to connect with on-demand services.
4.7
Trend score
Trend
What is the Streamlined Ordering trend?
Streamlined Ordering: A variety of cutting-edge devices offer consumers an intuitive means of accessing on-demand services such as ordering takeout or requesting an Uber. Often relying on haptic communication or vocal commands, these devices streamline the ordering process by eliminating time-consuming barriers to purchase like login or registration. Overall, this shift speaks to changing relationship between consumers and the brands providing said services as one that is symbiotic and collaborative.
Trend themes
Themes within the Streamlined Ordering trend
Three behaviours holding the trend together01
Voice-Activated Ordering
Consumers are utilizing devices that rely on vocal commands to streamline the ordering process, presenting an innovative opportunity for businesses to develop voice-activated technologies.
02
Connected Home Shopping
Smart devices such as Amazon's Dash button and the Hiku scanner are connecting consumers with online shopping and automating the process, leading to new opportunities for home automation products and services.
03
Single-Button Ordering
The growing popularity of single-button ordering devices, like Carling's beer-ordering button and Lucas Couto's take.me taxi service, presents a potential for business professionals to embrace the trend and develop innovative products that make purchasing easier for consumers.
Industry implications
What the Streamlined Ordering trend means for industry
Where the trend changes the playbookFor
Home Automation
With the rise of smart home technology and connected devices, there are exciting opportunities for businesses to develop new products that automate and simplify household tasks.
For
Voice-Activated Technology
Incorporating voice-activated features into consumer-facing products presents new opportunities for businesses to develop innovative products that streamline the ordering process and enhance the overall customer experience.
For
Convenience Retail
As consumers continue to seek out more convenient and efficient ways to make purchases, there are opportunities for businesses to embrace the trend and develop products that make ordering and shopping easier and less time-consuming.
Workshop question
Think about how the typical path to purchase is for your average consumer. What steps could you eliminate? How could technology play a part?
Trend signals
Trend signals for Streamlined Ordering
Trend score 4.7 out of 10, from popularity 76%, activity 58%, freshness 8%.
Popularity76%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Streamlined Ordering trend
9 featured examples from Apr 2, 2015 to Mar 7, 2017CategoryTech
Grocery-Ordering Gadgets
The Hiku Scanner Lets You Avoid Going Shopping For Groceries
Retail industry can implement voice recognition technology like Hiku to provide better customer service.
CategoryTech
Streaming-Enabled Voice Assistants
The ivee Voice System Connects to Spotify and Can Order an Uber
The smart home industry can benefit from developing more affordable voice assistant smart hubs with programmable features.
CategoryLifestyle
Beer-Ordering Buttons
Carling's New Button Allows Users to Instantly Replenish Their Beer Supply
The beverage industry can innovate by introducing single-click replenishment buttons or connected devices for easy home restocking.
CategoryTech
Instant Online Shopping
The Amazon Dash Button Lets Prime Members Reorder Products with a Push
The Amazon Dash Button and its instant reordering capabilities have the potential to disrupt the e-commerce industry, by providing a frictionless shopping experience for consumers.
CategoryFashion
Pizza-Ordering Sneakers
The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press
Fast food chains can leverage marketing merchandise to promote their brand and improve sales.
CategoryBusiness
Candy-Buying Buttons
Pressing Amazon's 'Prime Surprise Sweets' Button Instantly Buys Confections
The candy-buying buttons highlight how e-commerce platforms can make shopping more convenient, but also offer opportunities to create surprise and delight in new and innovative wa…
CategoryAutos
One-Touch Taxi Devices
This Ride Service Accessory Lets You Hail a Lift at the Push of a Button
Developing and marketing accessories that integrate with existing ride-hailing services to provide a more convenient customer experience.
CategoryBusiness
Streamlined TV Pizza Ordering
Papa John's new Pizza Service Was Made Just for Apple TV Users
The food delivery industry can benefit by developing personalized ordering services for different digital platforms, such as Apple TV.
CategoryArt & Design
Internet-Connected Dishwashers
The New Dishwasher from GE Appliances Orders Detergent On Its Own
The advancements in internet-connected dishwashers signal a potential for disruptive innovation within the home appliance industry.
