Retail Membership

Consumers are enticed by memberships that ensure VIP service

Implications - Proving that consumers are willing to spend slightly more to ensure higher quality of service and a wider range of amenities, businesses with unexpected membership requirements serve as a means to providing a heightened, customized experience. This progression speaks to the shift toward membership-based services in previously uncommon areas, as well as the function of local retail spaces as community hubs. Additionally, this can be seen as a representation of the evolving relationship between consumers and retail brands toward one that is symbiotic and collaborative.

Workshop Question - If you were to create a membership component to your brand, what would your brand's membership requirements be?
SCORE 6.3
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192,767 Total Clicks
Apr 15 - Jun 18
This Year and Warm
MarketingBusinessLifestyle
Featured Examples
Luxury Furniture Rental Platforms - This Rental Service is Targeted Towards First-Time Homeowners
SCORE 6.6
Warm 934 Clicks Pub: Jun 28, 17
Luxury Furniture Rental Platforms
This Rental Service is Targeted Towards First-Time Homeowners
Feather is a revolutionary new furniture rental service that is designed to make it easier than ever for people who are setting up their very own home for the first time to go about obtaining mid-... [More]
Luxury Members-Only Cinemas - iPic Theaters is a Chain of Upscale, Membership-Based Cinemas
SCORE 5.6
Warm 4,087 Clicks Pub: Jul 14, 15
Luxury Members-Only Cinemas
iPic Theaters is a Chain of Upscale, Membership-Based Cinemas
iPic Theaters is an American chain of upscale, membership-based cinemas boasting luxurious amenities and an enticing rewards system. All of the iPic Theaters are equipped with digital projection... [More]
Members-Only Coffee Shops - This Small Cafe in New York Offers Bottomless Coffee for a Monthly Fee
SCORE 6.1
Warm 13,654 Clicks Pub: Oct 14, 15
Members-Only Coffee Shops
This Small Cafe in New York Offers Bottomless Coffee for a Monthly Fee
Don’t be fooled by the elitist tone of a “members-only” coffee shop because this cafe can probably save you some money with its bottomless coffee. ‘Fair Folks & a Goat&#... [More]
Members-Only Coffee Bars - This North London Coffee Shop Sits Within a Coworking Club
SCORE 3.5
Mild 10,787 Clicks Pub: Apr 8, 15
Members-Only Coffee Bars
This North London Coffee Shop Sits Within a Coworking Club
Net.Works is a membership-based coworking space that doubles as a North London coffee shop only accessible to members. The chic space features a wood-paneled interior and quaint artisan light... [More]
Contemporary Bookstore Concepts - Athenaeum is a Millennial-Created Library-Themed Destination
SCORE 5.7
This Year and Warm 193 Clicks Pub: Jun 15, 18
Contemporary Bookstore Concepts
Athenaeum is a Millennial-Created Library-Themed Destination
‘Athenaeum’ is a new bookstore concept that aims to get consumers to “rethink their relationship with bookstores.” The Millennial-created concept was developed in response to... [More]
Exclusive Merch Memberships - Artgasm by Sarah Ashley Longshore Follows an Art Subscription Model
SCORE 2.5
Untested 438 Clicks Pub: Aug 11, 15
Exclusive Merch Memberships
Artgasm by Sarah Ashley Longshore Follows an Art Subscription Model
Loyalty programs have been applied to a vast array of industries, which now extends to an exclusive art subscription. In an effort to engage with her long-time patrons, artist Ashley Longshore... [More]
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