Consumers embrace edible charcoal as a purifying extra ingredient
Implications - Emerging as skincare secret weapons, activated or heat-treated ingredients are being incorporated as health-boosting properties in a variety of beverage products. Activated ingredients such as charcoal are able to better absorb organic toxins, causing the unexpected ingredient to gain popularity outside of Asia as a healthful addition to drinks such as cold-pressed juices and lattes. This progression speaks to the experimental nature of consumer appetites in the pursuit of health.
Workshop Question - What are you doing to challenge your customer's perception of your industry's standards?
Trend Themes
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Activated Ingredients — Emerging activated or heat-treated ingredients are being incorporated as health-boosting properties in a variety of beverage products.
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Innovative Juice Cleanse Flavors — As juice cleanses become increasingly popular within the diet industry unconventional flavors like activated charcoal are emerging in this booming market.
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Concentrated Health Shots — The idea of taking ultra-concentrated health shots is not new, but a newfound consumer interest in health has inspired the creation of many new superfood products.
Industry Implications
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Beverage Industry — Innovating new product variations and embracing activated ingredients offers opportunity for beverage companies to differentiate in a crowded market of wellness drinks and juice cleanses.
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Nutrition Supplements — Activated charcoal is an increasingly popular digestive aid and incorporating similar natural remedies into digestive supplements could be a major opportunity in the market.
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Marketing Campaigns — Unusual and photogenic products like activated charcoal drinks can be utilized in creative and distinct campaigns to garner free advertising within a crowded market.
