Active Additive

Consumers embrace edible charcoal as a purifying extra ingredient

Implications - Emerging as skincare secret weapons, activated or heat-treated ingredients are being incorporated as health-boosting properties in a variety of beverage products. Activated ingredients such as charcoal are able to better absorb organic toxins, causing the unexpected ingredient to gain popularity outside of Asia as a healthful addition to drinks such as cold-pressed juices and lattes. This progression speaks to the experimental nature of consumer appetites in the pursuit of health.
SCORE 7.2
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137,480 Total Clicks
May 15 - Apr 17
This Quarter and Warm
LifestyleFoodHealthDrinking
Featured Examples
On-the-Go Superfood Shots - KOR Shots' Health Shots Make It Easy to Consume Ginger, Charcoal & More
SCORE 8.3
This Quarter and Hot 1,579 Clicks Pub: Apr 26, 17
On-the-Go Superfood Shots
KOR Shots' Health Shots Make It Easy to Consume Ginger, Charcoal & More
The idea of taking ultra-concentrated health shots is by no means new to the beverage industry, but a newfound consumer interest in health has inspired the creation of many new products that are... [More]
Limited-Edition Charcoal Drinks - Suja Juice Launched a Creative Campaign to Promote These Juices
SCORE 7.5
This Year and Warm 2,745 Clicks Pub: Sep 26, 16
Limited-Edition Charcoal Drinks
Suja Juice Launched a Creative Campaign to Promote These Juices
These limited-edition activated charcoal drinks from Suja Juice sold out almost immediately upon their release. The company is known for seeking out and rewarding those who are loyal to the brand... [More]
Raw Charcoal Juices - Detox Delight's Healthy Juice Range Offers Tasty and Nutritious Products
SCORE 4.5
Average 4,082 Clicks Pub: May 20, 15
Raw Charcoal Juices
Detox Delight's Healthy Juice Range Offers Tasty and Nutritious Products
Detox Delight is a Dubai-based health brand that offers a variety of nutritious detox products like their newly launched charcoal juice range. Though charcoal juice is already considered a well-... [More]
Detoxifying Charcoal Lattes - RAWBERRY's Unique Black Latte Cleanses the Liver
SCORE 8.2
This Year and Hot 1,504 Clicks Pub: Mar 18, 17
Detoxifying Charcoal Lattes
RAWBERRY's Unique Black Latte Cleanses the Liver
Around the world, those who frequent healthy cafes are being drawn in by the dark appearance of a new beverage—a black latte made with activated charcoal. As an ingredient, activated charcoal is... [More]
Detoxing Charcoal Tonics - The Black Starwater Beverages Contain Active Charcoal to Purify the Body
SCORE 6
Warm 1,251 Clicks Pub: Mar 10, 16
Detoxing Charcoal Tonics
The Black Starwater Beverages Contain Active Charcoal to Purify the Body
The Black Starwater beverage has a unique black coloring thanks to the main ingredient of active charcoal that is designed to naturally purify the body. The drink contains a base of mineral water... [More]
Digestive Charcoal Capsules - Activated Charcoal Supplements Improve Gut Health By Eliminating Gas
SCORE 3.4
Mild 227 Clicks Pub: Jun 18, 16
Digestive Charcoal Capsules
Activated Charcoal Supplements Improve Gut Health By Eliminating Gas
The Activated Charcoal Supplements by vitamin brand Country Life utilize the antibacterial and digestive aid properties of the porous carbon to help maintain overall gut health. The charcoal is... [More]
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