Consumers embrace edible charcoal as a purifying extra ingredient
Implications - Emerging as skincare secret weapons, activated or heat-treated ingredients are being incorporated as health-boosting properties in a variety of beverage products. Activated ingredients such as charcoal are able to better absorb organic toxins, causing the unexpected ingredient to gain popularity outside of Asia as a healthful addition to drinks such as cold-pressed juices and lattes. This progression speaks to the experimental nature of consumer appetites in the pursuit of health.
Workshop Question - What are you doing to challenge your customer's perception of your industry's standards?
Trend Themes
1. Activated Ingredients - Emerging activated or heat-treated ingredients are being incorporated as health-boosting properties in a variety of beverage products.
2. Innovative Juice Cleanse Flavors - As juice cleanses become increasingly popular within the diet industry unconventional flavors like activated charcoal are emerging in this booming market.
3. Concentrated Health Shots - The idea of taking ultra-concentrated health shots is not new, but a newfound consumer interest in health has inspired the creation of many new superfood products.
Industry Implications
1. Beverage Industry - Innovating new product variations and embracing activated ingredients offers opportunity for beverage companies to differentiate in a crowded market of wellness drinks and juice cleanses.
2. Nutrition Supplements - Activated charcoal is an increasingly popular digestive aid and incorporating similar natural remedies into digestive supplements could be a major opportunity in the market.
3. Marketing Campaigns - Unusual and photogenic products like activated charcoal drinks can be utilized in creative and distinct campaigns to garner free advertising within a crowded market.
