Subscription programs that cater to an elite group are becoming increasingly popular, especially those that reward customers for loyal service. Whether you're gaining access to incredible goods like sunglasses and other beauty and fashion items, or you get to party on a fancy boat, these membership services often come with great perks. Even exclusive club members enjoy discounts.
On the other side of things, there are subscriptions that are more philanthropic in nature, allowing members to donate regularly to their favorite causes and charities. This shows the increasing desire, especially for millennials, to make a difference and use technology for social good. Their need for authenticity and love of consumerism makes them a perfect fit for such subscription programs.