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From Apparel Retail Beacons to Chauffeured Shopping Promotions

 - Dec 10, 2014
One way to increase brand loyalty is with dedicated customer-rewarding incentives, as seen with these fashion rewards programs. Catering specifically to the fashion industry, these loyalty programs show how the shopping experience can be used to get customers more involved.

Technology is often integrated into fashion rewards programs, from using indoor beacons to mobile apps. The Tapestry app from Liberty, for example, uses social media platform Instagram to increase incentive. Other brands are collaborating with existing apps and services to reach out, as seen with Uber and Joe Fresh's free ride promotion. There are also platforms that combine multiple loyalty points cards in one, offering additional discounts. This way you don't have to carry individual cards for all your favorite cards with you and weigh down your wallet.