Consumers use technology to achieve emotional release
Implications - Consumers in pursuit of emotional health and well-being are turning to new forms of technology to meet these needs. Created with the intent of helping people express, or induce, complex emotions non-verbally, this emerging technology strongly indicates that current methods of expression and communication are falling short.
Workshop Question - How can you leverage modern connectivity to create a more intuitive experience for your consumer?
Trend Themes
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Technology-assisted Emotional Expression — Consumers are turning to new technology as traditional methods of expression and communication fall short.
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Multi-sensory Music — New music platforms are using interactive sculptures, apps, and emotion-transmitting machines to provide listeners with a multi-sensory musical experience.
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Non-verbal Communication Platforms — Ambient messaging apps and selfie-coloring apps are offering unique ways for users to communicate beyond the confines of words.
Industry Implications
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Mental Health — Opportunities for technology to assist in mental health and emotional expression.
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Entertainment — New music platforms provide new opportunities for creative expression and immersive entertainment experiences.
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Communication Technology — Innovative messaging platforms that go beyond traditional text and speech.
