Trend cluster
Category

Digital
Catharsis

Consumers use technology to achieve emotional release.

Relaxing Selfie-Coloring AppsEmotion-Transmitting MachinesIntuitive Musical AppsMusical Expression AppsInteractive Musical Sculptures

Trend

What is the Digital Catharsis trend?

Digital Catharsis: Consumers in pursuit of emotional health and well-being are turning to new forms of technology to meet these needs. Created with the intent of helping people express, or induce, complex emotions non-verbally, this emerging technology strongly indicates that current methods of expression and communication are falling short.

Trend themes

Themes within the Digital Catharsis trend

Three behaviours holding the trend together
01

Technology-assisted Emotional Expression

Consumers are turning to new technology as traditional methods of expression and communication fall short.

02

Multi-sensory Music

New music platforms are using interactive sculptures, apps, and emotion-transmitting machines to provide listeners with a multi-sensory musical experience.

03

Non-Verbal Communication Platforms

Ambient messaging apps and selfie-coloring apps are offering unique ways for users to communicate beyond the confines of words.

Industry implications

What the Digital Catharsis trend means for industry

Where the trend changes the playbook
For

Mental Health

Opportunities for technology to assist in mental health and emotional expression.

For

Entertainment

New music platforms provide new opportunities for creative expression and immersive entertainment experiences.

For

Communication Technology

Innovative messaging platforms that go beyond traditional text and speech.

Workshop question

How can you leverage modern connectivity to create a more intuitive experience for your consumer?

Trend signals

Trend signals for Digital Catharsis

Trend score 4.0 out of 10, from popularity 63%, activity 50%, freshness 8%.

Popularity63%
Activity50%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America

Evidence

Examples of the Digital Catharsis trend

6 featured examples from Dec 20, 2014 to Nov 2, 2015