'REIFY' is a collaborative art and technology project that uses musical sculptures to create a unique sensory experience. The project was launched by the New Museum of Contemporary Art and the idea is to create a new way of experiencing music by transforming physical structures.
REIFY itself is a music platform that creates totems. These totems help transform music into visual experiences that you can interact with on your mobile device or as a physical object. The 3D-printed totems are interactive sculptures that act as a physical representation of sound. The technology not only provides listeners with multi-sensory experience, but it also gives artists a new outlet for creative expression.
REIFY has partnered with nine different musicians to release their music as interactive totems. The goal is to raise enough money to allow more people to experience this new musical medium.