Category
Lifestyle
Assisted Choices
Trend cluster
Category
Activated
Cleanser
Consumers embrace acne treatments powered by activated charcoal.
4.8
Trend score
Trend
What is the Activated Cleanser trend?
Activated Cleanser: As consumers look for cosmetic solutions that tackle blemishes naturally, many are opting for acne treatments infused with activated charcoal to draw toxins out of the skin. Due to the absorption properties of activated charcoal, the ingredient has gained popularity as a natural additive for all forms of facial cleansing, but particularly the treatment of acne. This shift highlights the progression away from chemical-ridden products and toward those with formulas informed by ancient remedies.
Trend themes
Themes within the Activated Cleanser trend
Three behaviours holding the trend together01
Natural Ingredients
There is a surge in demand for natural ingredients to be utilized in skincare, hair care and beauty products.
02
Detoxifying Properties
Products with skin detoxifying properties have gained significant popularity.
03
Handmade products
There is a growing interest in handmade products that go beyond mass-produced items.
Industry implications
What the Activated Cleanser trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
There is a state of the art opportunity for further research into the incorporation of natural ingredients in beauty and skincare, as well as a new market for handmade organic products.
For
Health and Wellness
There is room for innovation in the health and wellness sector in derivatives of charcoal as an ingredient for organic solutions.
For
Environmentally Friendly Products
As there is growing preference for natural products and a healthy lifestyle, there is also opportunity for environmentally-friendly products from this trend.
Workshop question
What traditional component of your industry could your brand reintroduce to better connect with consumers?
Trend signals
Trend signals for Activated Cleanser
Trend score 4.8 out of 10, from popularity 74%, activity 61%, freshness 8%.
Popularity74%
Activity61%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Activated Cleanser trend
5 featured examples from Nov 16, 2014 to Jan 20, 2016CategoryLifestyle
Charcoal Beauty Swabs
This Charcoal Product Enhances Cotton Swabs with Detoxifying Properties
Industry can explore the use of activated charcoal in various skincare and beauty products, expanding options for consumers seeking detoxifying benefits.
CategoryFashion
Charcoal-Based Beauty Products
The Fig + Yarrow Black Clay Mask Incorporates Atypical Ingredients
Opportunity for manufacturers to produce innovative and natural skincare products that include charcoal and other unconventional ingredients.
CategoryEco
Organic Tie-Dye Soaps
The Organic Soaps from 'BeautyBar' Use Only Natural Ingredients
Companies within the beauty industry can integrate natural and organic ingredients to create sustainable products for sensitive skin.
CategoryLifestyle
Charcoal-Based Shampoos
This Unique Hair Care Product is Made from White Charcoal Powder
Hair care product companies can explore the use of charcoal as an ingredient to create innovative and effective shampoos.
CategoryFashion
Detoxifying Charcoal Soaps
This Organic Facial Soap is Used to Cleanse and Beautify Skin
The beauty industry should consider more organic skincare products and ingredients to meet the growing demand for natural products.
