Sympathetic Discount

Pricing models are influenced by consumer-driven empathy

Implications - In an effort to stay in touch with the innermost desires of consumers, brands are beginning to consider empathy-informed pricing models that extend special discounts to those facing particular issues. Speaking to a growing awareness of the role socioeconomic status plays in determining barriers to success, examples of sympathetic pricing suggest the interest of brands in reflecting the values of their customers, a quality which is particularly important to millennials.
SCORE 6
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Megatrends
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137,233 Total Clicks
May 14 - Nov 16
This Year and Average
MarketingBusinessPublicity Stunts
Featured Examples
Climatic Sale Ads - Mark's Interactive Advertisements Announce Better Sales with Colder Weather
SCORE 5.9
Warm 5,996 Clicks Pub: Feb 5, 15
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
When the temperature is already in the negatives and you’re struggling to stay warm, it’s not often that you wish it would get any colder—unless you’re staring at this... [More]
Male-Taxing Pharmacies - Thompson Chemists is Levying a Man Tax to Make Up For Gender Inequality
SCORE 7.2
This Year and Warm 485 Clicks Pub: Nov 15, 16
Male-Taxing Pharmacies
Thompson Chemists is Levying a Man Tax to Make Up For Gender Inequality
In an effort to remedy the wage gap between men and women, this New York pharmacy implemented a man tax. Located in the Soho area of NYC, Thompson Chemists is charging men an extra 7% in tax to... [More]
Anti-Food Waste Apps - The PareUp App Lets You Buy Excess Food From Retailers at a Low Cost
SCORE 5.4
Warm 3,269 Clicks Pub: May 8, 14
Anti-Food Waste Apps
The PareUp App Lets You Buy Excess Food From Retailers at a Low Cost
Innovators Margaret Tung, Jason Chen and Anuj Jhunjhunwala joined forces to create the PareUp App, an app that helps eliminate the waste of food, which is a serious problem in North America.... [More]
Climatic Restaurant Prices - This Restaurant Deal from Luce Bases the Cost of Meals on Temperature
SCORE 4.6
Average 888 Clicks Pub: Feb 18, 15
Climatic Restaurant Prices
This Restaurant Deal from Luce Bases the Cost of Meals on Temperature
When the temperature is way into the negatives, not many people want to be outside—but in order to take advantage of the cold weather, Toronto’s Luce hopes to coax people out of the house... [More]
Diplomatic Middle-Eastern Eateries - This Restaurant Offers Free Hummus to Those Who Dine Together
SCORE 3.7
Mild 339 Clicks Pub: Oct 20, 15
Diplomatic Middle-Eastern Eateries
This Restaurant Offers Free Hummus to Those Who Dine Together
A restaurant in the town of Netanya, Israel, is now offering free hummus to Jews and Arabs who dine together. Although hummus is a popular Middle-Eastern dish, the chickpea-based dip is not often... [More]
Topographic Promotion Apps - The Inby Platform Sources Local Shopping Deals, Sales and Events
SCORE 3.1
Mild 324 Clicks Pub: Nov 26, 15
Topographic Promotion Apps
The Inby Platform Sources Local Shopping Deals, Sales and Events
For shoppers that are continuously scouring through sites, coupon books and advertisements for the latest shopping deals there is now the Inby app that streamlines all sorts of promotional material... [More]
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