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Scented Obscurity

Fragrance brands embrace unusual smells amid competitive markets

Implications - Obscure scents are being adopted by fragrance brands looking to stand out online and in-store. As competition intensifies in markets flooded with the latest consumer services and products, increasingly unusual routes are being used to attract attention. This speaks to the longstanding significance of shock value, which continues to spark public interest.

Workshop Question - How can you increase your reach and expand into adjacent categories through sensorial engagement?

SCORE 3.4

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 43 Examples: 209,697 Total Clicks

Date Range: Jul 15 - Dec 15

Trending: Mild

Consumer Insight Topics: Business Lifestyle Life New Ventures

Featured Examples

Window Cleaner Perfumes - The Moschino Fresh Couture Fragrance is Inspired by Cleaning Supplies

SCORE 5.4

Warm 2,830 Clicks Pub: Oct 8, 15

Window Cleaner Perfumes

The Moschino Fresh Couture Fragrance is Inspired by Cleaning Supplies

The Moschino Fresh Couture fragrance doesn’t only boast a refreshing scent but also features memorable packaging that is reminiscent of traditional window cleaners like Windex. The perfume is... [More]

Enticing Lipstick Perfumes - This Guerlain Fragrance is Inspired by Guerlain's First Wax Lipstick

SCORE 4.5

Average 1,409 Clicks Pub: Oct 13, 15

Enticing Lipstick Perfumes

This Guerlain Fragrance is Inspired by Guerlain's First Wax Lipstick

The ‘Ne m’Oubliez Pas’ Guerlain fragrance is the latest perfume by the French fragrance house. In addition to its lush aesthetic, this fragrance is an ode to the perfume house’s... [More]

Liquorice Perfume Scents - The Aoud Black Candy Eau de Parfum Has a Festive Fall-Flavored Aroma

SCORE 3.3

Mild 1,382 Clicks Pub: Oct 17, 15

Liquorice Perfume Scents

The Aoud Black Candy Eau de Parfum Has a Festive Fall-Flavored Aroma

There are hundreds of perfume scents that incorporate aromas of candy, but they tend to be overtly sweet, sugary and light. The Mancera Aoud Black Candy eau de parfum is a much more mature take on... [More]

Feline Fabric Sprays - This Special Spray Smells Like the Back of a Cat's Head

SCORE 2.2

Untested 450 Clicks Pub: Dec 12, 15

Feline Fabric Sprays

This Special Spray Smells Like the Back of a Cat's Head

For those missing the smell of their favorite feline friend, this highly unique fabric spray has been specially designed to mimic the exact smell of a cat’s forehead. Designed by the Yamamoto... [More]

Cosmic Fragrance Diffusers - These Scent Diffusers are Inspired by the Iconic Star Wars Series

SCORE 1.6

Untested 1,710 Clicks Pub: Jul 23, 15

Cosmic Fragrance Diffusers

These Scent Diffusers are Inspired by the Iconic Star Wars Series

The Japanese online retailer ‘The Library Boutique,’ recently released a series of fragrance diffusers that are inspired by Star Wars iconography. If you’re a fan of the classic... [More]