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Recipe Discovery

Consumers search for inventive ways to master preparing their own goods

Implications - As DIY and maker culture continue to gain momentum on a mainstream level, consumers are becoming more aware and interested in the details of making their own food and beverages. In search of delight and novelty, consumers actively seek out unique ways to re-discover the art of making their own goods, indicating that everyday tasks can easily be transformed into experiential activities.
Workshop Question - What would a DIY version of your brand's offering look like?
Trend Themes
1. Experiential Retail - Brands can create experiential retail stores that enhance the customer's discovery and enjoyment of their products.
2. Science-based Food Preparation - Incorporating scientific principles into food preparation can help consumers enhance the taste and presentation of their food.
3. Lifestyle-specific Apps - Apps can be created to help users find food that fits their specific lifestyle and dietary preferences, while also providing a social platform to connect with others who share their lifestyle.
Industry Implications
1. Food and Beverage - Incorporating unique and scientific principles into food preparation, while also catering to consumers' unique dietary lifestyles can disrupt the food and beverage industry.
2. Retail - Creating experiential retail stores can disrupt the retail industry by enhancing the consumer's engagement with products.
3. Technology - Creating digital cookbooks and lifestyle-specific apps disrupt the technology industry by providing new and innovative ways for consumers to engage with technology.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
316,985 Total Clicks
Date Range:
Jul 15 — Jan 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Experiential Coffee Boutiques
Experiential Coffee Boutiques
Nespresso's Flagship Coffee Store Encourages Tasting and Discovery
Nestled in the heart of Milan’s Piazza San Babila, the Nespresso flagship coffee store is a perfect reflection of the city’s forward-thinking attitudes towards design, fashion and food.... MORE
Science-Based Cookbooks
Science-Based Cookbooks
This Book Uses the Power of Science to Enhance Traditional Recipes
J. Kenji Lopez-Alt recently published a cookbook that uses the power of science to enhance traditional recipes. Although the majority of home cooks do not have a background in science, cooking is... MORE
Lifestyle-Specific Food Apps
Lifestyle-Specific Food Apps
This Food Discovery Platform Relies on Social Data to Inform Users
‘Nomsy’ is a food discovery platform that helps users find food that fits their specific lifestyle and dietary preferences. For those who adhere to a niche diet, it can be difficult to... MORE
Recipe Discovery Platforms
Recipe Discovery Platforms
This Website Supplies Users with Exciting Recipes from Top Bakers
‘Baker’s Batch’ is an online platform that supplies users with exciting recipes from some of the world’s top bakers. Although there are a number of social platforms for those... MORE
play_circle_filled Subscription Bread Kits
Subscription Bread Kits
'Loafely' Delivers Monthly Ingredients & Recipes for Fresh Baked Bread
With monthly subscription services popping up in just about every industry, it is no wonder that a baked bread kit can now be be delivered to your door step. An English delivery service start-up,... MORE
HD Digital Cookbooks
HD Digital Cookbooks
The Key Ingredient 'Recipe Reader' HD Tablet Helps Chefs Prepare Food
Certain consumer segments like Millennials are accustomed to having all aspects of their life digitally enhanced, so the Key Ingredient ‘Recipe Reader’ HD Tablet is designed to help them... MORE

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play_circle_filled DIY Barista
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