Consumers relish familiar favorites in alternative formats
Implications - Traditional holiday favorites are receiving a format overhaul for novel enjoyment. Experienced in new forms, decadent desserts prove to be exciting for consumers who appreciate convention, yet are constantly on the hunt for something new. Updating familiar tastes and flavors with alternative forms is a balanced approach to appealing to both traditionalist and experimental consumers.
Workshop Question - How could your brand leverage the juncture of novelty and familiarity to appeal to consumers?
Trend Themes
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Alternative Formats — Updating familiar tastes and flavors with alternative forms is a balanced approach to appealing to both traditionalist and experimental consumers.
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Creative Combinations — Innovative flavor combinations, such as spiced cheesecake filling in pumpkin crepes or Oreo birthday cake milkshake, provide unique sensory experiences for consumers that encourage experimentation.
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Healthy Indulgences — Consumers seeking healthier dessert options for indulgence without added sugar can opt for frozen dessert pots made from raw and organic ingredients like the InSpiral Raw Christmas Cake.
Industry Implications
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Food and Beverage Industry — Food and beverage companies can innovate with flavor combinations and alternative formats to create new products that attract a diverse set of consumers.
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Hospitality Industry — Restaurants and bars can offer novel dessert options like corrupted cake shake cocktails and deceptive Thanksgiving cakes to prop up their menu offerings and attract diners.
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Health and Wellness Industry — Health and wellness companies can tap into the growing trend of healthy indulgences and develop desserts like frozen dessert pots that offer wholesome and nutritious indulgence for consumers.
