Dairy alternatives take a surprising turn for health and specialty diet
Implications - Until the mass popularity of the health movement, lactose-free options in food and beverage were limited to the most functional options. As restrictive diets become something voluntarily taken on as opposed to a simple reaction to an allergy, dairy alternatives are becoming less about providing comfort, and more about maintaining nutrition. Thus, more healthy ingredients can be observed, signifying a shift in consumer's self-care methods.
Workshop Question - What aspect of your brand's offering could be changed to appeal to consumers' current conception of self-care?
Trend Themes
1. Plant-based Alternatives - Consumers are shifting towards non-dairy and non-meat products that are plant-based, Hence, businesses can focus on creating innovative products that cater to the demand for plant-based alternatives.
2. Superfood Ingredients - Given the rise in the health consciousness, superfoods such as hemp, chia, flax, pumpkin, sunflower, and Lucuma powder are being widely used in smoothies and other beverages. This presents businesses with an opportunity to develop innovative products that focus on the nutritious value of superfood ingredients.
3. Cold Brewed and Chilled Beverages - Cold Brew coffee and chilled beverages are becoming increasingly popular among consumers who are pressed for time and desire quick ways to refuel. Hence, food and beverage businesses can develop products that offer chilled and refreshing blended beverages to appeal to on-the-go consumers.
Industry Implications
1. Food and Beverage Industry - The Food and Beverage industry can innovate products such as non-dairy milks, smoothies, nut-based drinks, and plant-based meat substitutes to cater to the demand for non-meat and non-dairy based products.
2. Superfood Industry - The Superfood Industry can capitalize on the growing trend of using superfood ingredients in beverages and food products to create innovative and healthy beverage solutions with nutritious value for their customers.
3. Coffee Industry - The Coffee Industry can focus on producing cold brew coffee, blended beverages and combining coffee with seed milk, which is a caffeine-rich plant-based alternative, to cater to customers who desire convenient coffee and energy drinks.
6 Featured, 53 Examples:
72,346 Total Clicks
Date Range:
Jun 15 — Jun 16
Trending:
Mild
Consumer Insight Topics:
