Category
Lifestyle
Assisted Choices
Trend cluster
Category
Protein
Nourishment
Dairy alternatives take a surprising turn for health and specialty diet.
2.8
Trend score
Trend
What is the Protein Nourishment trend?
Protein Nourishment: Until the mass popularity of the health movement, lactose-free options in food and beverage were limited to the most functional options. As restrictive diets become something voluntarily taken on as opposed to a simple reaction to an allergy, dairy alternatives are becoming less about providing comfort, and more about maintaining nutrition. Thus, more healthy ingredients can be observed, signifying a shift in consumer's self-care methods.
Trend themes
Themes within the Protein Nourishment trend
Three behaviours holding the trend together01
Plant-based alternatives
Consumers are shifting towards non-dairy and non-meat products that are plant-based, Hence, businesses can focus on creating innovative products that cater to the demand for plant-based alternatives.
02
Superfood ingredients
Given the rise in the health consciousness, superfoods such as hemp, chia, flax, pumpkin, sunflower, and Lucuma powder are being widely used in smoothies and other beverages. This presents businesses with an opportunity to develop innovative products that focus on the nutritious value of superfood ingredients.
03
Cold Brewed and Chilled Beverages
Cold Brew coffee and chilled beverages are becoming increasingly popular among consumers who are pressed for time and desire quick ways to refuel. Hence, food and beverage businesses can develop products that offer chilled and refreshing blended beverages to appeal to on-the-go consumers.
Industry implications
What the Protein Nourishment trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The Food and Beverage industry can innovate products such as non-dairy milks, smoothies, nut-based drinks, and plant-based meat substitutes to cater to the demand for non-meat and non-dairy based products.
For
Superfood Industry
The Superfood Industry can capitalize on the growing trend of using superfood ingredients in beverages and food products to create innovative and healthy beverage solutions with nutritious value for their customers.
For
Coffee Industry
The Coffee Industry can focus on producing cold brew coffee, blended beverages and combining coffee with seed milk, which is a caffeine-rich plant-based alternative, to cater to customers who desire convenient coffee and energy drinks.
Workshop question
What aspect of your brand's offering could be changed to appeal to consumers' current conception of self-care?
Trend signals
Trend signals for Protein Nourishment
Trend score 2.8 out of 10, from popularity 38%, activity 37%, freshness 8%.
Popularity38%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Protein Nourishment trend
6 featured examples from Jun 12, 2015 to Jun 8, 2016CategoryLifestyle
Seed-Based Smoothies
Juice Shop's '5 Seed' Smoothie is Made from Superfood Stars
The beverage industry can explore introducing seed-based beverages to cater to health-conscious consumers seeking nutritious and delicious options.
CategoryLifestyle
Homemade Vegan Milks
This Vanilla Coconut Milk Recipe is a Great Vegan Alternative to Dairy
Explore innovative dairy alternatives in the food and beverage industry.
CategoryLifestyle
Caffeinated Seed Milks
Rawpothecary's 'Sun Coffee' Blends Coffee with Sunflower and Pumpkin Seeds
Beverage companies that experiment with using alternative ingredients as the base for their products have the opportunity to tap into the growing health-conscious and on-the-go ma…
CategoryLifestyle
Sweet Potato Smoothies
This Healthily Morning Drink is Made from Roasted Potatoes and Banana
Offering healthy, unique and savory smoothies as meal replacement options can help businesses stand out in the competitive food and beverage industry.
CategoryLifestyle
Cashew Date Smoothies
Blissful Basil's Cashew Caramel Smoothie is a Healthy Take on Indulgence
Innovative food and beverage companies could create new product lines rthat cater to health-conscious, dairy-free and time-pressed consumers
CategoryLifestyle
Superfood Lucuma Lattes
This Dairy-Free Dark Chocolate Warm Drink is Filled with Healthy Sweetener
As more consumers shift towards health-conscious lifestyles, the beverage industry will have to adapt to meet the demand for healthier, plant-based options.
