Technology targeted toward preservation of life speaks to the ultimate desire
Implications - Up until recently, technology has been used for arguably frivolous purposes; however, more examples can be seen of life-preserving technology, speaking to the ultimate consumer desire: survival. As consumers become more invested in individuality however, a skew away from simple life preservation and more preservation of a perceived identity can be seen.
Workshop Question - How would your brand go about strengthening your target consumer's individual online identity?
Trend Themes
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Digital Legacy — As consumers become more invested in individuality, technology is being utilized for preserving a perceived identity beyond life and disrupting traditional notions of legacy and remembrance.
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Internet of Things in Funeral Industry — Emerging technology such as smart coffins, virtual memorial platforms and post-death estate management applications taps into the internet of things phenomenon and infiltrates funeral and burial services, offering more personalized touching memorials.
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End of Life Planning Apps — Managing end of life affairs, including estate planning and preservation of digital identities has given rise to new applications, enabling people to plan how their estate is to be divvied up upon their passing and leaving a digital footprint enabling the preservation of memories and an afterlife presence beyond the grave.
Industry Implications
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Funeral Services — Funerals and burials services are being revolutionized as software and technology developers foray into the industry with digital legacy, virtual memorials and smart coffins.
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Digital Identity Management — A new wave of applications and platforms allows users to manage online accounts, digital assets and social media profiles after death, causing a shift in how we handle and value our digital identities.
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Internet of Things — The internet of things has found new opportunities in end of life management services, with smart coffins and advanced planning applications turning funerals into technologically advanced memorials that are more personalized.
5 Featured, 40 Examples:
236,563 Total Clicks
Date Range:
Feb 13 — Nov 15
Trending:
Mild
Consumer Insight Topics:
