Category
Lifestyle
Assisted Choices
Trend cluster
Category
Re-Branding
Richness
Cheese gets a makeover in the eyes of consumers.
4.8
Trend score
Trend
What is the Re-Branding Richness trend?
Re-Branding Richness: Whereas cheese used to be viewed as an indulgence, the blurred lines between artisan and health food have opened this rich ingredient up to more light treatments. This speaks to a shift in consumer desire -- it seems trustworthiness and authenticity is more of a priority than true nutritional health.
Trend themes
Themes within the Re-Branding Richness trend
Three behaviours holding the trend together01
Blurring of Artisan and Health Food
The blurring of artisan and health food is opening up rich ingredients, such as cheese, to lighter treatments and healthier alternatives.
02
Nutrition-focused Snacks
The growing demand for on-the-go snacks has led to the creation of nutritionally complete snack kits that provide consumers with a healthy boost.
03
Innovative Snack Cheese
Innovative methods of making snack cheese, like popping gouda cheese, are offering consumers a new way to experience traditional cheese products.
Industry implications
What the Re-Branding Richness trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is seeing a shift towards healthier options, with an emphasis on protein and nutritionally complete products.
For
Snack Foods
The snack food industry is adapting to consumers' fast-paced lifestyles by creating portable and mixable snacks that can be enjoyed on-the-go.
For
Cheese Products
Innovative cheese products, such as those made with cottage cheese, offer consumers a healthier and lighter alternative to traditional cheese products.
Workshop question
Where can you build stronger rapport with your consumer base and how does your messaging indicate trust?
Trend signals
Trend signals for Re-Branding Richness
Trend score 4.8 out of 10, from popularity 64%, activity 71%, freshness 8%.
Popularity64%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Re-Branding Richness trend
4 featured examples from Sep 12, 2015 to Nov 25, 2016CategoryLifestyle
Nutritionally Balanced Snacks
The New Balanced Breaks Snacks are Made for Nutritious Snacking
The snack food industry can innovate by creating more nutritionally balanced options that cater to busy consumers looking for both flavor and functionality in their snacks.
CategoryUnique
Popped Cheese Snacks
'Cheesepop' is an Innovative Snack Cheese That's Like Popcorn
Innovation opportunities in the snack food industry to create unique and delicious snacks using novel ingredients and production methods.
CategoryLifestyle
Cottage Cheese-Based Yogurts
The 'Nordica Smooth' Snack is Packed with Protein & Sweet Flavors
Innovate within the dairy industry sector by improving and expanding product lines that align with current health trends.
CategoryLife-Stages
Assorted Snack Packs
Kerry Ireland's 'Scoffies' Pair Fruit, Chocolate, Cheese and Crackers
Snack manufacturers can explore the production of mixable snack containers, like the Cheesestrings Scoffies, to capture consumers' interest in interactive and customizable snack e…
