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Assorted Snack Packs

Kerry Ireland's 'Scoffies' Pair Fruit, Chocolate, Cheese and Crackers

— November 24, 2016 — Life-Stages
Chocolate, fruit, cheese and crackers are often served in close proximity to one another, as they make excellent bite-sized finger foods for both events and on-the-go excursions. Now, Kerry Ireland is now introducing 'Cheesestrings Scoffies' in three different varieties, providing consumers with a cheese snack that's paired with a few other satisfying snacks. For instance, 'The Red One' pairs real cheese chunks with mini pretzels, cherry cubes, yogurt raisins and biscuits.

What's particularly noteworthy about these portable snack containers is that they're described as "mixable" and encourage kids to swap and switch snacks with friends. Unlike many other snacks of its kind, the Cheesestrings Scoffies are also packaged with a convenient resealable tab that means the snacks do not have to be consumed all at once in just one round of snacking.
Trend Themes
1. Mixable Snack Containers - The introduction of 'Cheesestrings Scoffies' encourages kids to swap and switch snacks, opening up opportunities for customizable and interactive snack experiences.
2. Convenient Resealable Packaging - The inclusion of a resealable tab on the snack containers provides consumers with the flexibility to enjoy the snacks over multiple sittings, presenting an opportunity for enhanced portion control and reduced food waste.
3. Pairing Different Snack Varieties - The combination of cheese with other satisfying snacks like pretzels, fruit, and biscuits in the Scoffies snack packs offers a new way to enjoy mixed flavors and textures, creating opportunities for innovative flavor combinations.
Industry Implications
1. Snack Manufacturing - Snack manufacturers can explore the production of mixable snack containers, like the Cheesestrings Scoffies, to capture consumers' interest in interactive and customizable snack experiences.
2. Packaging and Labeling - Companies in the packaging and labeling industry can develop resealable tab solutions that cater to the growing demand for convenience and portion control in snack packaging.
3. Food Innovation - The concept of combining different snack varieties, like cheese and other complimentary snacks, opens up opportunities for food innovation companies to develop unique and novel flavor combinations in the snacking market.
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