Pretzel-Paired Cheese Snacks

SnackUps Combines Savory Cheese Dips with Pretzels

SnackUps is an all-in-one portable snack that combines crunchy pretzels with savory 100% cheese dips made in Wisconsin. The convenient grab-and-go snacks can be found in varieties like smoked gouda and cheddar, which feature separate compartments for the different components of the snacks.

The cheese and pretzel snacks from Dairy Food USA tap into the fact that there's an increase in home-based working and schooling, as well as smaller get-togethers. At the same time soft pretzel bites are becoming more common on restaurant menus, more pretzel products are being introduced for at-home snacking. This portable snack has the potential to suit movie nights at home, after-school snacking, game nights, as well as virtual meetings and many more occasions that appeal to the whole family.

Portable Cheese Snacking
SnackUps' combination of 100% cheese dips with pretzels presents an opportunity for innovators to create more convenient and on-the-go cheese-inspired snacks.
At-home Snacking
The rise of at-home snacking due to remote work and schooling presents an opportunity for the development of more portable and easily accessible snack options like SnackUps.
Pretzel Craze
The increasing popularity of pretzel products in restaurant menus and at-home snacking creates an opportunity for innovators to create unique and flavorful pretzel-based snacks like SnackUps.

Industries Being Reshaped

Snack Food
The rise of at-home snacking due to remote work and schooling presents opportunities for food companies to develop convenient, portable, and all-in-one snacks like SnackUps.
Cheese Production
The popularity of cheese as a snacking option presents opportunities for cheese producers to create innovative cheese dips and combinations like those found in SnackUps.
Convenience Store
The convenience and portability of all-in-one snacks like SnackUps make them a perfect fit for convenience store shelves, presenting opportunities for convenience store chains to expand their snack offerings.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 66%
Freshness 11%