Just when you thought Taco Bell had done it all, fans have reportedly spotted a new Fajita Quesalupa being tested at locations in Ohio.
For those unfamiliar, the Quesalupa is a cross between two signature Mexican dishes: a quesadilla and a chalupa. The hybrid dish is primarily known for its “famously crispy” chalupa shell, which is stuffed with a blend of melted pepper jack and mozzarella cheeses. Now, the hybrid snack food is being crossed with yet another dish: fajitas. The new Fajita Quesalupa consists of your choice of Steak or Grilled Chicken, plus shredded cheddar cheese, lettuce, diced, tomatoes, and a creamy poblano chili pepper sauce, all served inside a roasted bell pepper and cheese stuffed shell.
As of right now, the Fajita Quesalupa only appears to be available from select locations.
Image Credit: Taco Bell
Why This Trend Is Growing
- Hybrid Mexican Snacks
- Innovation opportunity: Develop and test new snack and food items mixing traditional dishes to create unique, hybrid creations.
- Fusion Cuisine
- Innovation opportunity: Combine different regional and international cuisines to create new menu items with a unique flavor and appeal.
- Customizable Fast Food
- Innovation opportunity: Offer customers the ability to customize popular menu items by adding or removing ingredients to suit their preferences.
Industries Being Reshaped
- Fast Food
- Innovation opportunity: Keep up with emerging trends and offer new menu options to attract customers who crave novelty and customization.
- Restaurant
- Innovation opportunity: Experiment with fusion dishes to create a unique brand identity and appeal to customers who are looking for something new and different.
- Food and Beverage
- Innovation opportunity: Explore different ethnic and regional flavors to create new snacks and meals that blend familiar and exotic ingredients into delicious concoctions.
