Recipe delivery service Blue Apron recently announced that it will now offer wine delivery to complement its curated meal service.
Blue Apron delivers all the ingredients needed for a home-cooked meal to its users, along with accompanying instructions on how to prepare a delectable dish. Now, the wildly successful service is expanding to include wine delivery. Each Blue Apron meal will include a specially selected wine pairing available for delivery. Blue Apron says the wine delivery option will feature wines made exclusively for Blue Apron by partner vineyards.
This option will further cater to the clientele that Blue Apron serves: foodies who crave the experience of cooking and the quality of a homemade meal, but don't want to sacrifice the exploratory gourmet fare they would get at a restaurant.