Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannabis
Commodity
Consumer packaged goods expand to include marijuana infusions.
4.3
Trend score
Trend
What is the Cannabis Commodity trend?
Cannabis Commodity: With the marijuana legalization movement still taking hold within the United States, brands are emerging with consumer packaged goods that incorporate cannabis properties in original ways. Often boasting highly stylized branding schemes that serve to align the product with a modern cannabis aesthetic, the products are targeted at the new-found cannabis connoisseurs interested in partaking in a discreet and sophisticated manner. This shift in attitude is tied to the evolving perception of cannabis as a lifestyle choice rather than a high-risk indulgence.
Trend themes
Themes within the Cannabis Commodity trend
Three behaviours holding the trend together01
Cannabis-Infused Beverages
The increasing popularity of cannabis-infused products in beverage industry creates an opportunity for brands to create modern cannabis aesthetic products that align with the new-found cannabis connoisseurs' lifestyles.
02
Small-Batch Artisan Edibles
Small-batch approach to cannabis-infused edibles production provides an opportunity for artisanal bakeries to create unique and high-quality products that target recreational and medicinal purposes markets.
03
Innovative Cannabis-Infused Packaging
Innovative branding and packaging for cannabis-infused products create an opportunity for designers to pay homage to the product's underground status while reflecting a newer aesthetic for the product as a sophisticated and culturally accepted lifestyle choice.
Industry implications
What the Cannabis Commodity trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods
The increasing popularity of cannabis-infused products in the consumer packaged goods industry may provide opportunities for food and beverage companies to diversify their product lines.
For
Food and Beverages
As cannabis-infused products gain popularity, food and beverage companies can incorporate cannabis properties in original ways in product development and diversify their portfolio.
For
Medical Marijuana
Small-batch cannabis-infused edibles production provides an opportunity for medical marijuana dispensaries to expand their product offerings by providing low-dose and high-quality THC products to medicinal consumers.
Workshop question
How would a connoisseur interact with your brand?
Trend signals
Trend signals for Cannabis Commodity
Trend score 4.3 out of 10, from popularity 69%, activity 53%, freshness 8%.
Popularity69%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Cannabis Commodity trend
8 featured examples from Sep 4, 2014 to Dec 20, 2016CategoryMarketing
Cannabis-Infused Gum Packaging
This Branding Mixes Classic Typography with Mesmerizing Graphics
The cannabis industry can capitalize on the trend of functional packaging and multicolored graphics to create unique branding for their products.
CategoryLifestyle
Caffeinated Cannabis Beverages
The Legal Iced Coffee Drink Comes With a Dosage of THC
The emergence of new cannabis-infused beverages offers opportunities for companies within the cannabis industry to expand their product lines and attract new consumers.
CategoryLifestyle
Drinkable Marijuana
Mirth Provisions Creates a Cannabis-Infused Drink Line Called Legal
Drinkable marijuana could disrupt the alcohol industry by providing a new category of beverage for those seeking alternative experiences.
CategoryLifestyle
Cannabis-Infused Tonics
'Legal' Introduces Four Flavored Cannabis-Infused Sparkling Tonics
The increasing demand for cannabis-infused beverages creates opportunities for innovation and growth in the cannabis industry, particularly the beverage sector.
CategoryLifestyle
Cannabis Coffee Pods
Jane's Brew Cannabis-Infused Coffee Will Give You a Different Kind of Buzz
Cannabis-infused beverages represent a new market segment that beverage companies can tap into through partnerships or new product lines.
CategoryLifestyle
Small-Batch Artisan Edibles
Denver's Sweet Grass Kitchen Has a Medicinal and Recreational Menu
The cannabis-infused edibles industry is ripe for disruption by adopting small-batch artisanal techniques and offering innovative, high-quality products.
CategoryLifestyle
Cannabis-Infused Biscuits
The Brand 'Euphoria' Offers Consumers Weed Cookies
The food and beverage industry should leverage the growing demand for cannabis-infused products to diversify and expand their offerings.
CategoryLifestyle
Chocolatey Cannabis Oils
This Mint Chocolate MTC Oil Contains Hemp Extract to Soothe the Body
The health and wellness industry can explore the market for infused cannabis oils to meet the growing demand for natural remedies.
