'Legal' Introduces Four Flavored Cannabis-Infused Sparkling Tonics
Laura McQuarrie — August 5, 2016 — Lifestyle
References: trndmonitor & mirthprovisions
Mirth Provisions' 'Legal' is a line of four sparkling tonic beverages that are cannabis-infused. With its four flavors, Mirth Provisions promises to also provide four different experiences. Flavors include 'Rainier Cherry,' which is said to produce "a clear-headed, focused high" from fresh cherries from Washington and locally grown cannabis extract, as well as 'Cranberry CBD,' which promise "a gloriously powerful body high with a clear, anxiety-free head trip."
Mirth Provisions describes that Legal sets itself apart from other sodas, beverages and edibles on the market by being ready-to-drink, all-natural and boasting the ability to bring on a variety of desired effects to the mind and body.
The brand recently produced "the world’s first-ever cannabis commercial" for its line of Legal tonics, which speaks to the ways expanding cannabis culture is now reaching mainstream media.
Mirth Provisions describes that Legal sets itself apart from other sodas, beverages and edibles on the market by being ready-to-drink, all-natural and boasting the ability to bring on a variety of desired effects to the mind and body.
The brand recently produced "the world’s first-ever cannabis commercial" for its line of Legal tonics, which speaks to the ways expanding cannabis culture is now reaching mainstream media.
Trend Themes
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Cannabis-infused Beverages — The introduction of cannabis-infused tonics for different experiences offers opportunities for the development of unique and diverse product lines.
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Ready-to-drink Edibles — The growing popularity of ready-to-drink cannabis-infused beverages creates a market for convenient and discreet consumption options.
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Mainstream Cannabis Culture — The development of a cannabis commercial highlights the increasing normalization of cannabis and creates opportunities in advertising and media industries.
Industry Implications
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Cannabis Beverage Industry — The increasing demand for cannabis-infused beverages creates opportunities for innovation and growth in the cannabis industry, particularly the beverage sector.
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Edible Industry — As the popularity of cannabis-infused tonics grows, the edible industry has the opportunity to expand into new ready-to-drink product lines.
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Advertising Industry — The normalization of cannabis presents new opportunities for advertising in mainstream media, particularly in the development of commercial campaigns targeted at wider audiences.
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