Category
Lifestyle
Assisted Choices
Trend cluster
Category
Burnt
Bite
Food and drink infused with toasted flavors offer a sophisticated profile.
3.3
Trend score
Trend
What is the Burnt Bite trend?
Burnt Bite: Consumers are experiencing an emergence of food and drink offerings that are characterized by unexpected burnt, bitter notes. Often incorporated into dishes and drinks that don't normally require direct contact with a grill, such charred menu items provide a complex and assertive smoky flavor that helps bring out complementing flavor profiles and balance out sugar contents. This progression speaks to the consumer preference for unexpected sweet and salty combinations that highlight the contrast between the two profiles.
Trend themes
Themes within the Burnt Bite trend
Three behaviours holding the trend together01
Sweet and Savory Blends
Consumers are enjoying unique flavor pairings, such as sweet and savory, in food and drink offerings.
02
Unconventional Seasonings
Gourmet food-flavored salts and BBQ seasoning on vegetable chips speak to a trend in adding unconventional aromas to popular condiments.
03
Burnt/Charred Flavors
Charred menu items and burnt caramel chocolates highlight a shift towards assertive smoky and bitter notes in food.
Industry implications
What the Burnt Bite trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage industries can benefit from offering innovative flavor and seasoning options to appeal to consumers' evolving palates.
For
Gourmet and Specialty Foods
Gourmet and specialty food industries can benefit from offering unique seasonings and flavor pairings to differentiate themselves in the market.
For
Food Packaging and Manufacturing
Food packaging and manufacturing industries can capitalize on the trend towards unconventional flavor pairings by offering seasonings and blends for home cooking and consumption.
Workshop question
How can your product or service grant consumers a small sense of adventure?
Trend signals
Trend signals for Burnt Bite
Trend score 3.3 out of 10, from popularity 46%, activity 44%, freshness 8%.
Popularity46%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Burnt Bite trend
5 featured examples from Aug 22, 2015 to Jun 4, 2016CategoryLifestyle
Smokey Smoothie Cocktails
This Boozy Blended Peach Drink Features Notes of Honey and Whiskey
Bars and restaurants can create unique and exciting menus that cater to a wider variety of tastes and preferences.
CategoryLifestyle
Smokey Homemade Potato Chips
These Baked Vegetable Chips are Sprinkled with BBQ Seasoning
Innovations in creating personalized and indulgent vegetable snacks can capture market share in the competitive snack food industry.
CategoryLifestyle
Pineapple Caramel Chocolates
Marco Paolo Chocolates Embraces Unique Chocolate Flavor Combinations
Innovative flavor combinations in the food and beverage industry have the potential to disrupt traditional offerings and capture a new audience.
CategoryLifestyle
Maple Bacon Coffee Blends
Boss Hog's Coffee Range Blends Sweet and Savory Flavor Profiles
The specialty coffee industry can tap into the growing demand for unique coffee blends by exploring the use of unconventional ingredients such as meat.
CategoryLifestyle
Gourmet Food-Flavored Salts
The Amola Salts Opt for Unlikely Aromas Such as Bacon and Espresso
The food seasoning industry can capitalize on the trend of offering gourmet salts with unconventional flavors, such as Bacon Salt and Smokey Espresso Salt.
