Category
Lifestyle
Assisted Choices
Trend cluster
Category
Latin
Libation
Traditionally Latin flavors influence global taste preferences.
3.5
Trend score
Trend
What is the Latin Libation trend?
Latin Libation: A number of large-scale events have spotlighted Latin America in recent years, causing the influence of traditional Latin flavors to spread globally. Seen incorporated into a variety of hot and cold beverages, spicy flavors hailing from Latin America, such as horchata and tamarind, infuse traditional refreshments with a flavor profile that speaks to the experiential taste preferences of the modern global palate.
Trend themes
Themes within the Latin Libation trend
Three behaviours holding the trend together01
Latin American Flavors
Traditional flavors from Latin America are spreading globally, influencing the taste preferences of modern consumers.
02
Hybrid Beverages
Combining two distinct beverage concepts into one hybrid drink creates innovative and unique flavor profiles for consumers.
03
Global Drink Inspiration
Drinks inspired by countries and regions around the world offer consumers a chance to try new and unusual flavors while catering to the growing demand for global cuisine.
Industry implications
What the Latin Libation trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Innovation and experimentation with new, unique, and global flavors and concepts can help companies stay relevant and competitive in the beverage industry.
For
Alcohol Sector
Creating crossover drinks and experimenting with flavor combinations can attract consumers looking for unique and exciting drinks in the alcohol sector.
For
Hospitality Industry
Offering Latin American-inspired drinks and fusion beverages can appeal to adventurous customers and add a unique twist to cocktail menus in the hospitality industry.
Workshop question
As your target consumer's interests expand, what can your brand do to adapt?
Trend signals
Trend signals for Latin Libation
Trend score 3.5 out of 10, from popularity 47%, activity 49%, freshness 8%.
Popularity47%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Latin Libation trend
6 featured examples from Jul 2, 2015 to Nov 2, 2016CategoryLifestyle
Boozy Mexican-Style Juices
MillerCoors New Zumbida Drinks are Inspired by Aguas Frescas
The alcoholic beverage industry can capitalize on the trend of creating alcoholic versions of traditional non-alcoholic drinks like aguas frescas.
CategoryLifestyle
Organic Horchata Drinks
This Naturally Sweet Beverage is Made from Nutritious Tingernuts
The production of organic horchata drinks highlights the potential for growth and innovation within the organic beverage industry.
CategoryLifestyle
Boozy Mexican-Inspired Sodas
This Hard Soda is Is Designed to Taste Like Freshly Pressed Juice
Disruptive innovation opportunity: Introducing new and innovative alcoholic drink options to cater to diverse consumer preferences.
CategoryLifestyle
Hybrid Mojito Margaritas
This Cocktail Recipe Brings Together Fresh Herbs and Citrus Flavors
Disruptive innovation opportunity: Introduce innovative ready-to-drink hybrid beverages that cater to consumers looking for fresh and unique flavor profiles.
CategoryLifestyle
Salty-Sweet Lattes
Shreebs' 'Salted Dulse' is Prepared by Mixing Spices and Coffee with Salt
Innovating with flavors and ingredients to create unique coffee beverages.
CategoryLifestyle
Latin Tequila Cocktails
These S'Quiela Flavored Malt Beverages Boast a Tequila Taste
The introduction of flavored malt beverages and ready-to-drink cocktails creates a disruptive opportunity for innovation and growth within the beverage industry.
