Traditionally Latin flavors influence global taste preferences
Implications - A number of large-scale events have spotlighted Latin America in recent years, causing the influence of traditional Latin flavors to spread globally. Seen incorporated into a variety of hot and cold beverages, spicy flavors hailing from Latin America, such as horchata and tamarind, infuse traditional refreshments with a flavor profile that speaks to the experiential taste preferences of the modern global palate.
Workshop Question - As your target consumer's interests expand, what can your brand do to adapt?
Trend Themes
1. Latin American Flavors - Traditional flavors from Latin America are spreading globally, influencing the taste preferences of modern consumers.
2. Hybrid Beverages - Combining two distinct beverage concepts into one hybrid drink creates innovative and unique flavor profiles for consumers.
3. Global Drink Inspiration - Drinks inspired by countries and regions around the world offer consumers a chance to try new and unusual flavors while catering to the growing demand for global cuisine.
Industry Implications
1. Beverage Industry - Innovation and experimentation with new, unique, and global flavors and concepts can help companies stay relevant and competitive in the beverage industry.
2. Alcohol Sector - Creating crossover drinks and experimenting with flavor combinations can attract consumers looking for unique and exciting drinks in the alcohol sector.
3. Hospitality Industry - Offering Latin American-inspired drinks and fusion beverages can appeal to adventurous customers and add a unique twist to cocktail menus in the hospitality industry.
