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Hybrid Mojito Margaritas

This Cocktail Recipe Brings Together Fresh Herbs and Citrus Flavors

— August 28, 2015 — Lifestyle
Fans of fresh citrus drinks searching for a new cocktail to test out can try this tantalizing mojito margarita hybrid beverage that fuses together the rich citrus notes of a margarita with the minty freshness of a mojito.

When cocktail flavors come together, it is often a collide of two bold flavors in one delicious drink. This mojito margarita is just that combing the aesthetic of a margarita with the popular elements found in a mojito. The recipe asks for a mixture of a sugar and salt rim along the glass to pay homage to the muddled mint and the salty rim of a margarita. Simple syrup and mints are then muddled together with ice, tequila, rum and Grand Marnier. Add lime juice and simple syrup and garnish with lime wedges and mint. The combination of several liquors and bold aromas makes this cocktail ideal for hot weather.
Trend Themes
1. Citrus-mint Fusion - Disruptive innovation opportunity: Create new hybrid beverages that combine the refreshing flavors of citrus and mint.
2. Mojito-margarita Mashup - Disruptive innovation opportunity: Develop unique cocktail recipes that blend the characteristics of a mojito and a margarita.
3. Bold Aromas and Flavors - Disruptive innovation opportunity: Explore bold and daring flavor combinations in the creation of new cocktails.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce innovative ready-to-drink hybrid beverages that cater to consumers looking for fresh and unique flavor profiles.
2. Hospitality Industry - Disruptive innovation opportunity: Create signature cocktail menus for restaurants and bars that feature inventive mashup drinks like the mojito margarita.
3. Event Planning Industry - Disruptive innovation opportunity: Offer customized cocktail experiences for special events that showcase bold aromas and flavors to impress guests.
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