Beer brand MillerCoors recently launched a new product called Zumbida that is inspired by a popular Mexican drink. In Mexico, street vendors often sell aguas frescas made from fruits, cereals, seeds and sugar. While the sweet drinks are traditionally made without alcohol, MillerCoors is giving the beverages a boozy new twist.
The new Zumbida drinks combine a bit of alcoholic and carbonation with the sweet, fruity taste of aguas frescas to create a refreshing new beverage. Unlike other coolers, the drink's crisp and clean finish make it smooth enough to enjoy at a wide variety of social gatherings. As Zumbida senior marketing manager Tristan Meline explains, "We are excited to offer a drink inspired by such a beloved beverage that everyone can enjoy, regardless of whether or not you're familiar with aguas frescas."
The new aguas frescas-style cooler from MillerCoors caters to the growing number of consumers eager to explore new drink styles and flavors drawn from all over the world.