The top October 2016 alcohol ideas do not just reveal branding, but beverages that feature more dynamic and diverse flavors and services that are centered around alcohol.
Oglivy Spirits' range of cocktail mixers 'Perfect Pour' are prime examples of brands experimenting unexpected flavor profiles. The collection is made up of the brand's vodka and mixed with different fruit juices and herbs for a cocktail that is both flavorful and unique.
A particularly interesting example of services that are based around alcohol is the male-oriented 'Four Seasons Vali' spa. The spa's services are centered around alcohol, providing drinks to those who come in while offering pampering treatments that feature products such as bourbon.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 94%
Freshness 8%
