Looking to help extend the brand's capabilities when it comes to offering the right product size, the new Guinness Hop House 13 beer lager bottles are aimed at different consumers.
The Guinness Hop House 13 lager will now be available in a new 12-pack with 330ml bottles and new 650ml individual sharing bottles. The new packaging from Guinness comes as a logical step to help offer consumers bottle sizes that are purported by industry professionals to be some of the most popular.
Craft beers are often packaged in a more artisanal way in larger bottles, which could be one of the driving factors for the new beer lager packaging from Guinness for the Hop House 13 libation.
Explaining the new packaging, Guinness Head of Innovation, Nick Curtis-Davis, said, "By introducing two new pack formats, we hope to increase our appeal to consumers across a wider range of drinking occasions, such as sharing with friends, and enable the off-trade to take advantage of this to maximise their profits."