These unconventional beers have branding that is as interesting as the ingredients the brews themselves are made from.
The 'Mt. Pleasant Series,' is a range of limited edition beers that were created in a Vancouver-based brewery. With everything from IPAs to stouts -- coupled with unusual ingredients such as chocolate, florals, lavender, pears and bananas -- the beers are certainly not lacking in variety. The Mt. Pleasant Series is also branded in an interesting way, with each individual brew having its own color as well as somewhat haphazard labeling that makes the ingredients and name of the beer quite apparent.
These unconventional beers are likely to capture the attention of connoisseurs and beginners to craft beer alike.
What Makes This Trend Stand Out
- Unconventional Beer Flavors
- Opportunity to create innovative and unique beer flavors using unconventional ingredients.
Sectors Adopting This
- Craft Brewing
- Craft breweries can capitalize on the trend of creating unconventional beer flavors to differentiate themselves in the market.
- Packaging and Branding
- Opportunity for designers and marketers to create visually interesting and engaging branding for unconventional beers.
