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This Beer Mixes Contemporary Designs with Traditional Ones

'Th.Konig' features vintage beer labeling with a contemporary twist for the modern consumer to enjoy.

The brand 'Theodor Koenig Brauwerke' enlisted the creative agency 'Christoph Petersen Design' to create packaging that pays homage to the founder of the brand. The labels that arose from this reveal a photo of the founder, a black backdrop and white vintage writing. The vintage beers are packaged in bottles that are shorter and wider than most and have a contemporary curved shape. The monochrome vintage labels coupled with the unique shape of the bottle makes for an eclectic design mix that is likely to draw the attention of the brand's consumers.

These beers are an excellent example of the benefits of producing new designs and products that still pay homage to old ones.