Salty-Sweet Lattes

Shreebs' 'Salted Dulse' is Prepared by Mixing Spices and Coffee with Salt

In Spanish, "dulse" is a word that means "sweet," but the flavor of Shreebs' Salted Dulse is a complex beverage that provides more than one flavor note by combining coffee with salt.

Shreebs is a pop-up that offers freshly roasted pour-over coffee in Los Angeles' booming Arts District. The star of the pop-up is a single-origin coffee from Mexico that's used to make a number of the signature beverages on the menu. The Salted Dulse is one that's prepared by combining this coffee with black pepper, cardamom, cane sugar and sea salt, before it is combined with chilled ice and rich 2% milk.

While adding salt to coffee may seem odd, it actually plays a big part in reducing bitterness. Other than experimenting with sea salt and spices, Shreebs also gets inventive with creamy and spicy elements in drinks like its Choco Chile and Horchata.

Salty-sweet Beverages
Creating unique flavor profiles by combining salt and sweetness in beverages.
Pop-up Coffee Shops
Offering specialty coffee and innovative drinks in temporary locations.
Reducing Bitterness
Exploring ways to reduce bitterness in coffee through the addition of unconventional ingredients.

Sectors Adopting This

Coffee Industry
Innovating with flavors and ingredients to create unique coffee beverages.
Food and Beverage Industry
Exploring new flavor combinations and beverage concepts.
Hospitality Industry
Creating unique and immersive coffee experiences for customers.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 36%
Freshness 8%