Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Renaissance
Revival
Renaissance themes are revisited to communicate sophistication.
5.2
Trend score
Trend
What is the Renaissance Revival trend?
Renaissance Revival: Referencing both works by Renaissance masters and the architectural language associated with the cultural movement, both branding and design efforts make use of classical symbols to conflate products with the polished image of the era. Both as a means of articulating one's taste and of expressing nostalgia for classical antiquity, Renaissance imagery is often incorporated into purposefully modern products to create and emphasize contrast.
Trend themes
Themes within the Renaissance Revival trend
Three behaviours holding the trend together01
Renaissance Art and Architecture Revival
Businesses can infuse classical symbols into purposefully modern products to create and emphasize contrast, as the use of Renaissance imagery is trendy and often incorporated into branding and design efforts.
02
Versatile Luxury Fashion
Combining traditional and contemporary elements of luxury in fashion is a trend that appeals to modern consumers, and businesses can create standout pieces that celebrate opulence and luxury for the modern renaissance man or woman.
03
Artistic Sports Equipment
Trendy brands are finding inspiration from Renaissance masterpieces and incorporating them into athletic equipment, creating a unique and cultured appeal that attracts consumers looking for functional yet visually-appealing products.
Industry implications
What the Renaissance Revival trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Designers have been increasingly inspired by Renaissance art in recent years, incorporating classical symbols into their collections, and creating pieces that celebrate opulence and luxury in fashion.
For
Surf and Skate Industry
Surf and skateboards have been given a stunning artistic revival for those looking for unique and luxurious products, making athletic equipment culturally relevant and aesthetically pleasing.
For
Architecture and Interior Design Industry
Brands are referencing both works by Renaissance masters and the architectural language associated with the cultural movement to create stunning interior designs that evoke both nostalgia and sophistication among customers.
Workshop question
If you were to pair your brand with an artistic movement, which would be most effective? Why?
Trend signals
Trend signals for Renaissance Revival
Trend score 5.2 out of 10, from popularity 71%, activity 78%, freshness 8%.
Popularity71%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Renaissance Revival trend
4 featured examples from May 2, 2014 to Feb 11, 2015CategoryLuxury
Refined Renaissance Lookbooks
The Valentino Spring/Summer Lookbook Goes Back in Time
Fashion designers and retailers can tap into the Renaissance trend to offer customers unique and historical-inspired clothing and accessories.
CategoryFashion
Historical Painting Shoes
The Dr. Martens Heaven Collection is Inspired by Hieronymus Bosch's Work
The fashion industry can take advantage of the integration of historical artwork into modern designs to create unique and attractive products with high demand.
CategoryArt & Design
Artistic Surf Equipment
The Boom-Art Renaissance Surfboard Collection is for Cultured Surfers
The creation of art-inspired surfboards presents a disruptive innovation opportunity for the art market to expand its reach and tap into a new customer base.
CategoryFashion
Opulent Urban Apparel
The Latest Dolce and Gabbana Menswear Collection is Versatile
The luxury fashion industry is constantly evolving and innovative opulent collections, such as Dolce and Gabbana's recent men's collection, create opportunities for growth and exp…
