Operating systems across the board become more personalized
Implications - The average Millennial checks their phone around 43 times a day, and works on an average of three screens; considering this group is so deeply interested in curation in every other aspect of their life, customized operating systems are a natural next step. As young consumers become increasingly connected, a deeper need for customization is observed. This furthers digitization as the norm to be treated like any other aspect of life.
Workshop Question - Where would increased customization in your offerings serve to garner further engagement from consumers?
Trend Themes
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Personalized Operating Systems — Young consumers have an enthusiasm for curated elements in their daily lives, leading to an increasing desire for customized operating systems on various devices.
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App Recommendation Services — Personalized app recommendation services like Drippler are on the rise, catering to the need for consumers to find relevant and useful apps among the ever-expanding app market.
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Customizable Gaming Ecosystems — Gaming systems are moving towards providing greater customization options and versatility to consumers, such as the Alienware Steam Machine.
Industry Implications
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Technology — The technology industry can utilize these trends to create and offer personalized, customizable devices and operating systems that meet consumers' needs and preferences while enhancing user experience.
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Entertainment — The entertainment industry can use these trends to create personalized and customizable platforms for streaming services and gaming experiences.
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Marketing — Marketers can leverage personalization trends to offer relevant and curated app recommendations to users, helping consumers discover new apps that they may not have found otherwise.
4 Featured, 35 Examples:
63,547 Total Clicks
Date Range:
May 15 — Oct 15
Trending:
Warm
Consumer Insight Topics:
