Rich flavors are added to healthy recipes for a consumption compromise
Implications - Indulgent, dessert-inspired flavors are getting a health-conscious update in the form of foods that combine them with fresh ingredients. Such offerings reveal the surprising versatility of flavors once associated with unhealthy fare, and offer a form of better-for-you novelty for consumers. With the concept of permissible indulgence continuing to influence consumers purchasing decisions, the promise of health benefits lends itself as a powerful deciding factor.
Workshop Question - What do your customers perceive to be the least beneficial part of your product or service? How can you alleviate this without cannibalizing your strengths?
Trend Themes
1. Permissible Indulgence - Consumer preferences are shifting towards indulgent foods with health benefits.
2. Healthy Makeover - Brands are giving healthier makeovers to traditionally indulgent foods.
3. Plant-based Desserts - Brands are incorporating plant-based ingredients into dessert recipes.
Industry Implications
1. Food and Beverage - Food and beverage companies can tap into the growing demand for indulgent yet healthy food options.
2. Health and Wellness - Health and wellness companies can promote the benefits of indulging in foods with added health benefits.
3. Alternative Ingredients - Manufacturers of alternative ingredients, such as plant-based proteins, can partner with food companies to create innovative dessert recipes.
