Rich flavors are added to healthy recipes for a consumption compromise
Implications - Indulgent, dessert-inspired flavors are getting a health-conscious update in the form of foods that combine them with fresh ingredients. Such offerings reveal the surprising versatility of flavors once associated with unhealthy fare, and offer a form of better-for-you novelty for consumers. With the concept of permissible indulgence continuing to influence consumers purchasing decisions, the promise of health benefits lends itself as a powerful deciding factor.
Workshop Question - What do your customers perceive to be the least beneficial part of your product or service? How can you alleviate this without cannibalizing your strengths?
Trend Themes
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Permissible Indulgence — Consumer preferences are shifting towards indulgent foods with health benefits.
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Healthy Makeover — Brands are giving healthier makeovers to traditionally indulgent foods.
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Plant-based Desserts — Brands are incorporating plant-based ingredients into dessert recipes.
Industry Implications
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Food and Beverage — Food and beverage companies can tap into the growing demand for indulgent yet healthy food options.
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Health and Wellness — Health and wellness companies can promote the benefits of indulging in foods with added health benefits.
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Alternative Ingredients — Manufacturers of alternative ingredients, such as plant-based proteins, can partner with food companies to create innovative dessert recipes.
