Category
Lifestyle
Assisted Choices
Trend cluster
Category
Restricted
Richness
Rich flavors are added to healthy recipes for a consumption compromise.
3.3
Trend score
Trend
What is the Restricted Richness trend?
Restricted Richness: Indulgent, dessert-inspired flavors are getting a health-conscious update in the form of foods that combine them with fresh ingredients. Such offerings reveal the surprising versatility of flavors once associated with unhealthy fare, and offer a form of better-for-you novelty for consumers. With the concept of permissible indulgence continuing to influence consumers purchasing decisions, the promise of health benefits lends itself as a powerful deciding factor.
Trend themes
Themes within the Restricted Richness trend
Three behaviours holding the trend together01
Permissible Indulgence
Consumer preferences are shifting towards indulgent foods with health benefits.
02
Healthy Makeover
Brands are giving healthier makeovers to traditionally indulgent foods.
03
Plant-Based Desserts
Brands are incorporating plant-based ingredients into dessert recipes.
Industry implications
What the Restricted Richness trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies can tap into the growing demand for indulgent yet healthy food options.
For
Health and Wellness
Health and wellness companies can promote the benefits of indulging in foods with added health benefits.
For
Alternative Ingredients
Manufacturers of alternative ingredients, such as plant-based proteins, can partner with food companies to create innovative dessert recipes.
Workshop question
What do your customers perceive to be the least beneficial part of your product or service? How can you alleviate this without cannibalizing your strengths?
Trend signals
Trend signals for Restricted Richness
Trend score 3.3 out of 10, from popularity 50%, activity 41%, freshness 8%.
Popularity50%
Activity41%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Restricted Richness trend
5 featured examples from Oct 20, 2015 to Jan 14, 2016CategoryLifestyle
Healthy Caramel Smoothies
This Yogi Peace Club Recipe Includes Surprising Ingredients
Disruptive innovation opportunity: Introduce innovative products and recipes in the food and beverage industry that cater to the growing demand for healthy and alternative options.
CategoryLifestyle
Dessert Protein Bars
Quest Nutrition's Protein Snacks are More Healthy Than Indulgent
Quest Nutrition's dessert protein bars and other healthy snack products represent an opportunity for companies in the health food industry to offer new products that appeal to con…
CategoryLifestyle
Superfood Brittle Desserts
This Homemade Sweet Melted Sugar Dessert Features White Quinoa
This trend appeals to the health food industry, creating opportunities to introduce new healthy dessert options.
CategoryLifestyle
Avocado-Based Ice Cream
'Cado' Makes Dairy-Free Cold-Pressed Avocado Ice Cream
The rise of demand for plant-based diets and lifestyles has opened opportunities for companies to provide innovative plant-based food options.
CategoryLifestyle
Caramelized Apple Smoothies
This Rich Smoothie is an Easy Way to Have Dessert for Breakfast
Opportunity for food and beverage companies to create and market indulgent smoothie flavors inspired by desserts.
