The beverage industry references fruity and floral notes from around the globe
Implications - Ethnic flavors continue to flood the mainstream as consumers experiment with bold, culturally diverse food and beverage. When it comes to sweeter fare, tropical fruits and florals are informing the beverage industry, offering a level of exoticism that elevates the indulgence into something more dynamic and experimental to consumers.
Workshop Question - What global influences and value-adds would be applicable to your consumer segment?
Trend Themes
1. Exotic Fruity Flavors - As consumers continue to seek out bold and culturally diverse food and beverages, exotic and tropical fruit and floral flavors are offering a level of exoticism that elevates indulgence into something more dynamic and experimental to consumers.
2. Alternative to Beer - Canned craft cocktails are proving to be a tasty and convenient alternative to beer and are especially popular among millennials.
3. Visual Brand Identity - Reimagining visual brand identity and modernizing packaging to better appeal to younger, down-to-earth demographics can breathe new life into an established brand that could otherwise be seen as dated or kitschy.
Industry Implications
1. Beverage Industry - Exotic and tropical fruit and floral flavors are continuing to influence and elevate mainstream beverages, from superfood drinks and fruit-infused coffees to tart smoothies and revitalizing cold brew coffee.
2. Visual Branding and Marketing Industry - Reimagining a brand's visual identity and packaging design can breathe new life into an established product and connect with modern, younger and more down-to-earth demographics.
3. Millennial Refreshment Industry - Packaging premixed craft cocktails or revitalizing cold brew coffee with beachy, breezy branding and marketing can help attract and retain a younger demographic who seeks convenient and unique refreshment options in addition to beer.
