Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wintertime
Abundance
Hearty comfort foods are reimagined with wintertime vegetables.
3.1
Trend score
Trend
What is the Wintertime Abundance trend?
Wintertime Abundance: Wintertime vegetables make for nutritious and energizing substitutes in traditionally hearty comfort foods, ensuring that those with dietary restrictions can partake. By opting for winter harvest produce, consumers are looking to give these foods a health-conscious overhaul. The insistence on recreating a familiar eating experience speaks to the prevalence of consumer tastes, even when converging with clean eating movement.
Trend themes
Themes within the Wintertime Abundance trend
Three behaviours holding the trend together01
Winter Harvest Produce
Consumers are looking to give traditionally hearty comfort foods a health-conscious overhaul by opting for winter harvest produce.
02
Plant-Based Alternatives
Consumers are seeking more plant-based alternatives in their diets, including for traditionally meat-heavy dishes like sloppy joes.
03
Creative Presentation
Adding a unique presentation to classic dishes like mac n' cheese creates an upscale experience and appeals to adult audiences.
Industry implications
What the Wintertime Abundance trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Businesses can create innovative and healthier versions of traditional comfort foods using winter harvest produce and plant-based alternatives.
For
Culinary
Chefs and food bloggers can experiment with creative presentations of classic dishes to offer a unique and upscale experience.
For
Wellness
Wellness experts and nutritionists can promote the health benefits of winter harvest produce and plant-based alternatives for a healthier diet.
Workshop question
How can your brand cater to the seasonal changing of consumer behavior in its area of expertise?
Trend signals
Trend signals for Wintertime Abundance
Trend score 3.1 out of 10, from popularity 52%, activity 33%, freshness 8%.
Popularity52%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Wintertime Abundance trend
5 featured examples from Dec 31, 2014 to Oct 22, 2015CategoryLifestyle
Squash Pizza Bakes
This Delicious Healthy Dish Fuses Pizza and Casserole Aesthetics
The food and beverage industry can benefit from creating and marketing innovative and nutritious fusion dishes like the Spaghetti Squash Pizza Bake.
CategoryLifestyle
White Cauliflower Chilis
This Vegan Chili Recipe is Made with Quinoa and Cashew Milk
This trend presents opportunities for companies in the plant-based food industry to create and market innovative and delicious vegan chili options.
CategoryLifestyle
Alternative Cauliflower Sandwiches
The Vegan Sloppy Joes are Gluten-Free & Free of Most Allergens
The plant-based food industry can explore creating more innovative and delicious alternatives to traditional comfort foods, such as vegan sloppy joes.
CategoryLifestyle
Stuffed Gourd Stews
This Thai Curry Recipe is a Perfect Way to Warm Up the Fall and Winter
Opportunity for food producers and restaurants to tap into the growing demand for plant-based and seasonal menu options.
CategoryLifestyle
Macaroni-Stuffed Squashes
This Gourmet Mac n' Cheese Recipe is Served Inside a Gourd
Restaurants, catering services, and hotels can incorporate upscale comfort food and eco-friendly meals to attract more discerning diners.
