Consumers turn to external devices to keep logins safe
Implications - Speaking to the security concerns central to any modern digital consumer, external devices dedicated to protecting personal data by creating another level of security during logins are beginning to emerge. Proving that consumers are also willing to give up convenience in order to ensure a certain depth of security, such products can involve a variety of technologies, from biometric to analog.
Workshop Question - In an age of digital paranoia, how can you gain the trust of your consumers to create more personalized interactions?
Trend Themes
1. Biometric Security Devices - The emergence of external devices featuring biometric technology aimed at increasing security measures during logins, such as fingerprint-protected passwords, is gaining popularity among users concerned about their personal data.
2. Password-protecting Devices - Password-protecting devices such as password-storing devices, password-protecting keychains, and Post-Mortem Password USB sticks, are being developed with military-grade encryption technology to keep sensitive data safe from hackers and malware threats and enable users to store a wide range of necessary passwords.
3. Smart Universal Technology Keys - The emergence of digital keys allows users to instantly unlock computers, doors and other items with the convenience of storing all necessary passwords for essential items in one place, streamlining the experience of smart homes.
Industry Implications
1. Technology - The technology industry has the potential to create biometric security devices, password-protecting devices, and smart universal technology keys, among other devices, that are affordable and accessible to consumers.
2. Cybersecurity - The cybersecurity industry can benefit from developing effective authentication mechanisms that guarantee data privacy and protection for consumers and businesses using external devices and password-protecting devices.
3. Estate Planning - The estate planning industry can explore new options for digital legacy management by partnering with password-protecting device manufacturers to ensure seamless transition of important data to heirs when a person passes.
