Targeting the burgeoning fruit juice spirit segment, the Stoli Crushed fruit-flavored vodkas are intended to be one of the brand's most innovative creations to date. Infusing the flavors of real fruit into the brand's premium vodka, the Stoli Crushed flavors include Ruby Red Grapefruit and Pineapple.
The Stoli Crushed vodkas are branded with an upfront approach that puts the ingredients on the front of the bottle rather than tuck them away on the back. This speaks to the health-conscious consumer who's looking for a flavorful product that they can incorporate into their diet by knowing exactly what they're getting.
The Stoli Crushed fruit-flavored vodkas are set to appear in the US market shortly and also speak to the growing number of Millennials who are looking for an alternative libation to beer.