Dogfish Head recently updated its canned cocktail line with a summer-ready flavor—the Grapefruit & Pomegranate Vodka Crush, as well as a new Crush Variety Pack featuring a new exclusive recipe, as well—the Pineapple & Orange Rum Crush. Dogfish Head drew inspiration for these RTD beverages from "its coastal Delaware roots" and presents its refreshing canned cocktail line as "an off-centered take on the Delmarva (Delaware, Maryland Virginia) region's renowned Crush cocktail."
The Grapefruit & Pomegranate Vodka Crush boasts vodka distilled over grapefruit and pomegranate and then blended with grapefruit juice. The flavor is tart and subtly sweet. The Pineapple & Orange Rum Crush features rum distilled over pineapple and Valencia oranges. The robust tropical flavor is reached with the blending of the alcohol with orange and pineapple juices.
Image Credit: Dogfish Head
Why This Trend Is Growing
- Canned Cocktail Innovation
- Dogfish Head's updated canned cocktail line with new flavors and varieties may inspire more RTD cocktail options
- Regional Beverage Inspiration
- Drawing inspiration from the Delmarva region could lead to new regional beverage trends and flavors
- Fruit-flavored Spirits
- Using fruit-infused spirits like grapefruit and pomegranate or pineapple and Valencia oranges could be a unique innovation opportunity for spirit makers
Industries Being Reshaped
- Alcohol and Beverage Industry
- Both established and emerging businesses in the alcohol and beverage industry can innovate with new canned cocktail products
- Culinary Industry
- Food and beverage professionals can explore new cocktail trends and flavor profiles for restaurants and bars
- Packaging Industry
- The popularity of RTD cocktails may lead to new packaging innovations for cans and bottles
