Recently, Dogfish Head launched a brand new beer that takes inspiration from the refreshing notes of the Paloma cocktail. For those who might not be familiar, a classic Paloma consists of tequila or mezcal, club soda, fresh lime, and grapefruit juices, and a grapefruit wedge. By the description, one may guess that the Paloma is very refreshing and a perfect drink for the warmer months. Dogfish Head takes this as a starting point for its Citrus Squall, describing it as "the perfect storm of a double golden ale brewed with grapefruit juice, lime peels, agave, and sea salt that delivers strong gusts of citrusy hops."
Dogfish Head's Paloma-inspired Citrus Squall is expected to hit shelves by early spring.
Image Credit: Dogfish Head
What's Driving This Trend
- Citrus Beers
- As Dogfish Head inspires new citrus beer flavors, expect more breweries to follow suit and experiment with grapefruit, lime, and more.
- Summer Drinks
- With the refreshing Paloma cocktail inspiring Dogfish Head's Citrus Squall, businesses across industries are looking for new, innovative takes on popular summer beverages.
- Craft Ales
- As the popularity of craft beer continues to rise, breweries like Dogfish Head are differentiating themselves with unique flavors and collaborations with other industries.
Who This Affects Most
- Breweries
- For breweries looking to stand out in an increasingly crowded market, experimenting with innovative flavors like citrus-based beers provides a disruptive opportunity.
- Hospitality
- As summer approaches, hotels and restaurants could benefit from adding refreshing, citrus-inspired drinks to their menus to appeal to customers seeking new and unique experiences.
- Consumer Packaged Goods
- Consumer packaged goods companies can look to partner with breweries like Dogfish Head to capitalize on the popularity of unique beer flavors and create innovative cross-industry collaborations.
