Dogfish Head Distilling Co. is expanding its range of ready-to-drink cocktails with a pair of new canned drinks that simplify the experience of enjoying "crush" cocktails. The crush, as described by Sam Calagione, Dogfish Head Founder & Brewer, "is a simply-made combination of spirits and freshly-pressed juice obtained by ‘crush’-ing the fruit with a hand-powered press."
The all-new Blood Orange & Mango Vodka Crush and Lemon & Lime Gin Crush combine craft spirits with real fruit juices and they're designed to be enjoyed straight from the can, no mixing or fancy glasses needed. Both of these canned cocktails capture the taste of coastal Delaware and handmade drinks that are commonly made with vodka, gin, tequila or rum, and generous fresh citrus on top.
What's Driving This Trend
- Culinary-crafted Cocktails
- Dogfish Head's new canned drinks simplify the 'crush' cocktail experience.
- Ready-to-drink Cocktails
- Dogfish Head's expansion in ready-to-drink cocktail category highlights the opportunity for more brands to introduce convenience-focused drinks.
- Real Fruit Infused Cocktails
- Dogfish Head's use of craft spirits and real fruit juices in its canned cocktails demonstrates the potential of a market for healthier and natural alcoholic beverages.
Who This Affects Most
- Alcoholic Beverages
- The innovative use of real fruit juices and canned packaging in cocktails can challenge the traditional cocktail market.
- Packaged Foods
- Dogfish Head's canned cocktails also highlight the opportunity for beverage companies to enter the packaged goods industry.
- Hospitality
- The growth of convenient and ready-to-consume cocktail products can lead to new opportunities within the hospitality industry.
