Aloewater, Cocowater and Gojiwater are a few of the superfood drinks prepared by Exoticwater that feature unusual fruit and water blends.
Gojiwater comes in a number of flavors that are made with a base of filtered water plus juice from goji berries and fruits. In the Goji Berry Juice + Tropical fruits, this blend features a mix of grapes, pineapple, apple and pomegranate juice that's further enhanced with honey and cane sugar for sweetness, as well as Vitamin C.
The all-natural superfood drinks boasts no artificial colors or flavorings and promise to play a part in fortifying the strength of one's immune system. On the bottles, it's also noted that the drinks are rich in beta-carotene, as goji berries are known as a better source of this than even carrots.
What Makes This Trend Stand Out
- Superfood Beverages
- Opportunity to disrupt the beverage industry by offering healthier, natural, and unconventional fruit and water blends.
- Fruit-based Flavors
- Innovation potential for beverage companies to explore more exotic fruit-based flavors that provide numerous health benefits.
- Natural Immune Boosters
- Disruptive innovation potential to create all-natural beverages that aid in strengthening the immune system using natural ingredients.
Sectors Adopting This
- Beverage
- Innovation opportunity for the beverage industry to capitalize on consumers' growing interest in healthier and natural drinks.
- Health and Wellness
- Opportunity for companies in the health and wellness industry to incorporate all-natural, superfood-based beverages into their product offerings.
- Superfoods
- Innovation potential for companies specializing in superfoods to expand into the beverage industry and create natural drink options using unconventional fruit blends.
