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Chunky Juice Beverages

Harvest Soul's 'Chewable Juice' Has Seeds, Nuts and Berries Mixed In

— April 28, 2017 — Lifestyle
Chewing one's drinks is often recommended as a practice that helps to reduce the amount of work that has to be done by the digestive system, but this concept is taken to new heights with Harvest Soul's range of 'Chewable Juices.'

True to their name, the Chewable Juices boast thick textures of blended fruits and vegetables, plus additions like nuts, seeds and berries. Varieties that have been introduced by Harvest Soul include Tropical Fusion, Banana Berry Fusion and Green Fusion, which provides a blend of 21 vegetables and fruits in a single bottle. Harvest Soul drinks are high pressure processed (HPP) with a technique that the brand calls 'Fressurized.'

Because these juices are packed with so many beneficial vitamins, nutrients and ingredients, Harvest Soul notes that they are suitable as meal replacements or on-the-go snacks for satiety.
Trend Themes
1. Chewable Juices - The trend of chewable juices presents an opportunity for beverage companies to innovate and create unique textures and flavors in their products.
2. Thick Textures - The trend of incorporating thick textures in beverages allows for the creation of more satisfying and filling drink options that can serve as meal replacements.
3. High Pressure Processing (HPP) - The trend of HPP in juice production enables companies to retain the freshness, taste, and nutritional value of fruits and vegetables, providing a disruptive innovation opportunity in the industry.
Industry Implications
1. Beverage - The beverage industry has the opportunity to capitalize on the trend of chewable juices by developing new and innovative products that cater to consumers looking for unique drinking experiences.
2. Food - The food industry can explore the trend of thick textures in beverages as an opportunity to create innovative meal replacement options that are convenient and satisfying for consumers.
3. Juice Production - The juice production industry can leverage the trend of HPP to differentiate their products and offer consumers juices that are fresher, healthier, and more nutrient-rich.
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